Staff Management Essay Example | Topics and Well Written Essays - 750 words

Staff Management - Essay Example If we take these factors into consideration, we find that in hotels there is usually a respect for authority which makes the employees defer to their superiors and operate in the circle of ownership that they have over their jobs. Hence, what can be done within their purview, they do that well and leave the rest to the control system to tell them their specific duties. By empowering employees at all levels, Becker has introduced what can be called uncertainty in the decision-making the process as the case highlights how employees are unsure of what they are supposed to do and hence seeking direction on even the minute aspects. Though the intention here is not to belittle empowerment, there are places where employees need to be assigned specific jobs with clearly defined roles and responsibilities and this is one such instance (Joiner, 2001, 238). Individual behavior, in this case, is a classic example of how empowerment leads to the wrong results if not managed properly. The case ill ustrates the need for direct supervision along with clearly defined roles and responsibilities for the staff that stems from a command and control system with each level doing what they are supposed to do under strict conditions of regulation. Though the intentions of Becker are noble, he just happened to have implemented them in the wrong manner leading to the outcomes described in the case. In conclusion, it can be said that Becker was in the wrong place at the wrong time and with the wrong set of people. Organizational Culture The culture of the organization before Becker took over is an example of top-down control with limited autonomy at each level and employees at all levels being clearly told what to do and how to do it. Once Becker took over and started the process of empowerment, there was a "culture" shock in the hotel which led to chaos and confusion and loss of productivity and direction. These are all symptoms of how an organization reared in the culture of authoritarian decision making and centralized authority reacts when there is a shakeup in the way the organization goes about its business. As mentioned in the previous section, the intentions of Becker are noble but they just happened to be applied to the wrong organization (Ashkanasy, 2003, 303). The point here is that hotels can be run in autonomous fashion provided they have a culture of openness right from the beginning. And if changes to the culture are supposed to be brought in, they must be done in a gradual and graduated manner instead of introducing them all at once. This saves the organization and the employees in it a lot of trouble as culture shocks can be managed and the transition to another organizational culture done in an orderly and smooth manner. Hence, when introducing changes to the organizational culture, care must be taken to follow the due diligence process and not jump into unchartered territory (Schein, 1990, 90). The hotel described in the case was being run in an efficient manner with the culture being one of command and control with elements of delegation and role definition is clearly laid down. So, when Becker took over and started his reorganization methods, it did not go down too well with the employees who were used to a different

Leadership - Steve Jobs Essay Example | Topics and Well Written Essays - 1500 words

Leadership - Steve Jobs - Essay Example They also possess intelligence and charisma, which enables them to navigate the difficult operational environments (Kurian 2012 p. 2). The sole purpose of a leader is to provide leadership, direction and dependence. The leader should also have the capabilities to encourage and stimulate people. Different qualities distinguish leaders from other people. There is an early recognition of leaders and their importance in society. According to the trait theory, the early assumptions and recognitions of leadership were based on personal characteristics known as individual attributes. Alternative theories of leadership introduced different strategies for approaching leadership (Kurian 2012 p. 2). These had their basis on the notions of the driving force of leadership. These theories showed that an individual who excelled in one leadership position might not shine, in other leadership positions. These theories led to the realization that leadership cannot be characterized as enduring individu al traits. This means that people may posit, in certain situations (Kurian 2012 p. 3). However, the trait theory is a crucial leadership theory that helps, in the comprehension of people’s capabilities in different situations that require leadership. This is because individual traits such as adjustment, astuteness, extraversion, carefulness, self-efficacy and directness to different experiences support an individual, in different situations. Steve Jobs Leadership Approach Steve Jobs can be characterized as an unconventional leader. His leadership styles and approaches were successful, in his environment. Steve Jobs’ leadership and management styles and approaches were not based on textbook materials (Kurian 2012 p. 3). For instance, he was not keen on consensus building approaches or consultations. He exhibited the characteristics of a high maintenance co-worker who demanded excellence and consistency from his staff. He used criticism as a tool for leadership and insti lling discipline among his workers (Kurian 2012 p. 6). His abilities to articulate his vision and motivate his staff towards the achievement of his ideas endeared him to his staff and business society. He also combined this ability with his sheer genius to articulate his vision. These were crucial in pulling his customers to purchase his products. A turning point in his career was the lessons learnt, in his career setbacks. This created the elements of visionary leader that were a characteristic of his ideas and innovations. His relations to his firm, Apple, have often been described as visionary. Decision-making and strategizing were crucial approaches used by Steve Jobs in his marketing and management approaches (Kurian 8). The trait theory is a prominent theory with the case of Steve Jobs. For instance, Steve Jobs was a stickler to discipline and excellence. Other people such as his former CEO found it difficult to work with him, in the same environment. In 1985, John Sculley, hi s former CEO stripped Jobs off his responsibilities and powers at the firm (Kurian 9). He also had the characteristics of taking new challenges and transforming previously underperforming firms into multinationals. For instance, he bought Pixar and changed it to a global animation company. According to Walter Isaacson, the theory of transformational leadership applies to the case of Steve

The Cause Of Premature Puberty Children And Young People Essay

The Cause Of Premature Puberty Children And Young People Essay It is usually young girls who are the victims of sexualisation. The media teaches them inappropriate behaviours that are frequent in older women and represents them in a sexualized way. Many young girls look up to models and celebrities. Many teenage girls look up to and copy the hair, makeup and wardrobe of celebrities like Kim Kardashian; who is popular with men and became famous because of a sex tape. Young girls dont want to look like strong successful women who are less attractive. The media puts a strong emphasis on their idea of beauty for example you would see a slim sexy women on a mens magazine however you are less likely to see an overweight women. Many media and entertainment sources promote this ideal beauty image to young girls. For example TV shows and ads, music videos, toys, beauty pageants for under 10 year olds, clothes and magazines all promote sexualisation. Interpersonal relationships with friends, family and teachers can also contribute to sexualizing girls. Parents can encourage girls to have a good appearance and take pride in the way they look which will make them believe this is an important aim for them. Sarah Burge was in the newspapers for controversially giving her 8 year old daughter a cosmetic surgery voucher for liposuction for when she turns 18 she has also admitted to giving her teenage daughter Botox. Girls can also sexualise themselves. They want to buy product that are meant to make them look more sexy and attractive and copy the celebrities who they label sexy. Research in the APA report Task Force on the Sexualization of Girls suggests that teachers can also push sexualisation on girls by encouraging them to be sexualized women. More findings suggest teachers believe girls who are of Black origin are viewed as hypersexual and are not likely to accomplish success in school. Peer pressure also contributes to sexualisation. Over a quarter of teenagers are having sex before 16. Further research from child line suggests that 15% of callers talking about peer pressure connected it with sex. The pressure to have sex came from other girls (NSPCC 2011) The media effects a childs thinking with their focus on looks and appearance shaping how a child views the perfect body image. Teenagers today are getting sex education and socialization mainly from media sources and children are exposed to large amount of explicit sexual content which they cant process. Valuable time for them to develop with their age is taken away (Olfman 2009). In the early 19th century many children were orphaned and pushed into the adult world where they had to work however they managed it to the best of their ability because TV and media didnt have such a big impact as it has today. The media however thinks it is the responsibility of the parents to decide what they let their children watch and to shield them from what they view as inappropriate. Parents allow their children to watch films that are not age appropriate. When a child wants to look different parents automatically panic thinking it is not normal. A child supporting the Goth look can be seen as abno rmal and they are suspected of doing wrong as it is different to the common appearance accepted in society and media. Fredrickson Roberts in 1997 came up with the Objectification theory which suggests several women and girls are sexually objectified and seen and treated as an object only recognized for how other people can use them. According to Bartky it is when the body parts of a female are highlighted and detached from the female as a whole person so she is seen only as a sexual object for a man. This makes a women start evaluating herself and her appearance (APA 2007) Shugarts (2003) did a study on the media and TV coverage of the U.S. womens football team in 1999 to show how the team was sexualized and found 3 ways in which they were sexualized. The first was subtle sexualisation taking place through passive objectification. He found pictures concentrating more on the athletes face instead of her performance. Secondly was less subtle sexualization which took place due to the remarks made by the commentators, the presenters and media. When an athlete took her top off after to celebrate scoring the winning goal they made comments about her breasts. Many male athletes celebrate scoring a goal in football in the same way however their body parts arent commented on the way a womans are. Thirdly vigilant heterosexuality also was seen, again in the remarks made by the commentators when their families appeared in the foreground showing they were not lesbians and had husbands and children. They were stereotyped as lesbians just because they were playing a sport popular with men. This kind of sexualisation makes the athleticism of the female athletes insignificant because the strength of the athlete has been seen as sexual for men and taken as a way of pleasurable for them. Effects of Sexualization Young girls can suffer from poor body Image and low self esteem leading to eating disorders. America the beautiful is a film about perceptions of beauty and media. It shows issues teenagers and children have with their body image because of the media. Gerren Taylor who was a popular model discovered at 12 years old was later told she didnt fit the requirements of a model anymore because she was seen as not thin enough. The film showed a study of the effects TV had on the people of Fiji in the 1990s. The results found that girls in Fiji did not have eating disorders like anorexia or bulimia when there was no TV however 3 years after TV was introduced, around 11% of girls confessed to vomiting in order to lose weight. The film also showed magazine editors who said they dont want ugly people on their magazine covers because they wont sell. This film clearly shows how big of an impact TV and media have on children. Research suggests 4 out of 5 10 year old children are frightened of becom ing fat. A survey was conducted by people magazine and women roughly 80% said pictures of other women on TV and in films made them insecure about themselves (The Eating Disorder Foundation 2005) According to Durham (2009) young girls describe Barbie as having the perfect body. Barbies body interpreted to human size as being tall with a slim waist and big breasts and weighing 110 pounds which according to medical experts is far too skinny. Many women in the entertainment industry also have this Barbie style body. Men and boys also have a fake perception of beauty. The media shows images of men who are tall, handsome, have a full head of hair, strong and muscular. Boys think this is the way they should be. An article in the Independent showed that 12 year old boys are taking muscle building steroids to attract girls. Other effects of sexualisation include depression, poor concentration, risky sexual behaviour and unhappiness in relationships. According to the about kids health (2012) website; 6 hours of some source of media is viewed by a child each day. 12% of comments in prime time TV shows were sexual and had some kind of sexual objectification aimed at women. These TV programs were mostly watched by children and adolescents. Music videos and song lyrics can also be sexualised. 81% have sexual imagery in them which objectifies the women by showing them wearing revealing clothes, dancing provocatively, body parts are emphasized, posing to show sexual readiness. There whole purpose of being in the videos is because they are good to look at (APA 2002) Research shows that 45 prime time TV shows popular with teenagers in 1996 were analyzed and the results showed that the teenagers and young adults in the show spoke about sex and/or displayed some kind of sexual behaviour(Brown 2002). Most horror movies have something sexual in them. Boys arent seen as sexualized victims but girls are. There are scenes of girls undressing, w earing revealing clothing, having showers at the time of the assault. This makes boys watching sexually aroused when the violence takes place. This combination of pleasure and violence is worrying. In Disney films which are primarily aimed at children, current heroines like Pocahontas, Jasmine and Areal are sexier than some other Disney heroines like Cinderella and their bodies are similar to the half naked women you see in magazines. Around 72% of British people think sexualized ads and media is too common these days. 64% said there is a lot more pressure on children to engage in sexualized behaviour with 55% agreeing that they do behave in a sexualized way. 70% believe that there is a lot of inappropriate clothing for children around with 69% agreeing that children are wearing clothes that are not suitable for them in terms of their age. 70% believe parents are too laid back in regards to what they allow their children to watch and a small 16% believed sexualisation is not a bad thing (Yougov/Alice Moran 2012) Another survey conducted by the Australian childhood foundation 2005 discovered 85% of parents alleged that their children are growing up too quickly. The Australian Institute produced a discussion paper on the sexualisation of children in Australia and found there is a pressure for children and pre-teens from advertising companies and this limits a childs freedom to grow in their own time and ways. (Rush and Nauze 2006) They had found that the girls 20% of 5, 6 and 11 year old girls brought magazines such as Disney Girl, Total Girl and Barbie magazine. When analyzing these magazines it was found that they encourage them to look up to celebrities like Lindsay Lohan and Paris Hilton; bearing in mind she was famous for a sex tape and they want girls to look up to her. They also found they teach them to dance in a provocative way, they again have hair, makeup and fashion tips for young girls and encourage them to picture young adult males as their dream boyfriends. All this targeted at girls aged 11 and under. Young girls are exposed to music videos from girl bands like the Pussycat dolls who have worn corsets, mini skirts, knee high boots and other sexualized clothing in their music videos. Many toys are also sexualized for example Bratz dolls have heavy makeup on and are dressed in sexy clothing similar to the Pussycat dolls. These dolls are supposed to be for girls aged 4-8. This could send the wrong message to young girls making them think this is the way they should look and dress this way. It could have a negative effect on boys as they may begin to think this is how every girl should look like. Psychologist Michael Carr-Gregs said kids are being taken out of childhood by unprincipled media and marketers who are only concerned about their own business and profit. I find a hip and sexy 10 year old quite disconcerting. 8 years old girls dont want to be their age anymore instead they want to be 13 (Brooks 2008, page 17) The media construct sex and sexuality in ways which disrupt the healthy sexual development of girls and children. While young they are shown too many pictures and messages about sex and sexuality which can be harmful for them. Young people are having sex too early as shown by the rates of teenage pregnancy in the United States. Nearly 750,000 women and girls ages 15-19 in the United States become pregnant every year. It is also found the STDs are also very common in youngsters ages 13-24. In the United States they were the 17% of people who had been diagnosed with HIV or AIDS (Kost and Henshaw 2012) There can be dangers to sexualisation for example the case of 6 year old child beauty queen JonBenet Ramsay who was killed in her home at just 6 years old. Each night she was shown dressed up like an adult on TV. Her publicity as a child beauty queen exposed her to dangerous individuals. Beauty pageants dress children up as adults training them to compete against each other. These pageants have a strong focus on physical appearance which could affect children when they grow older as they start craving to be physically perfect. The results of a 2005 study showed that children who competed in beauty pageants showed more body dissatisfaction than others. There are many inappropriate kids clothing around today. Finkelstein states that appearance has deceived others for years and clothes can be used to mislead others about age (Brooks 2008, page 80) Sexualisation triggers vulnerability to abuse. According to the NSPCC, an Italian study discovered a link with teenage girls watching porn and them suffering sexual violence. A survey was conducted in 2008 on boys ages 14 to 17 year olds. The results showed 27% were watched adult pornography each week among them 5% were viewing it each day. (NSPCC 2011) Boys get an unrealistic image of sex and relationships by watching pornography. Many girls in relationships suffer sexual or physical abuse and are experience some form of control by their partners. Some research suggests that sexualisation of young children through media does not make them more open to sexual abuse and sees this as one of her myths of child sexual abuse. Sanderson (2006) suggests sexual predators are attracted to childhood innocence instead of a child wearing provocative clothes and make up. As girls ages 7 or 8 are dressing more provocatively, paedophiles are preying on more younger and childlike children. Lolita is a story about a 12 year old girl who attracts her step father unwillingly. He becomes obsessed with her and in the book it is clear that she is a powerless victim of abuse from her stepfather. Durham (2009) found that the media constantly represent her as an immoral little girl or a metaphor for a child vixen. The media makes Lolita look like some kind of sex object for example an article read Bring back school uniforms for little Lolitas This article supported fashions for sexy school girls. A perfume inspired by Lolita also caused controversy. Marc Jacobs Oh Lola perfume was banned by the Advertising Standards Authority because the ad pictured a 17 year old actress with a large perfume bottle in between her legs. As she is underage this is seen as sexualising a child. It is important for parents to be aware and in control of the programs children watch and prevent them watching adult content. Parents should join their children in watching TV to be fully aware of what is being watched. An important point is to speak to children about any sexual behaviours seen and explain what is acceptable and when. This is also a good opportunity to talk about what their thoughts are and whether they are having any problems like peer pressure outside the home. Also to explain the body images they see and discuss what is and what isnt healthy. References Olfman, S.0, (2009) The Sexualization of Childhood. 1st ed. United States: Praeger Publishers Inc. NSPCC. (2011) NSPCC response to the Bailey Review on the Commercialisation and Sexualisation of Childhood . [ONLINE] Available at: http://www.nspcc.org.uk/inform/policyandpublicaffairs/consultations/2011/bailey_review_wdf81521.pdf. [Accessed 01 November 12]. Brooks, K B, (2008) Consuming Innocence: Popular Culture and Our Children. 1st ed. Australia: University of Queensland Press. The Eating Disorder Foundation (2005) About Eating Disorders. [ONLINE] Available at: http://www.eatingdisorderfoundation.org/EatingDisorders.htm#BodyImage. [Accessed 02 November 12]. Durham, M G, (2009) The Lolita Effect: The Media Sexualization of Young Girls and What We Can Do About It. 1st ed. New York: Gerald Duckworth Co Ltd. AboutKidsHealth. (2012). Sexy babies: how sexualization hurts girls. [ONLINE] Available at: http://www.aboutkidshealth.ca/En/News/NewsAndFeatures/Pages/Sexy-babies-how-sexualization-hurts-girls.aspx. [Accessed 07 November 12]. Brown, J D, (2002) Sexual Teens, Sexual Media: Investigating Medias Influence on Adolescent Sexuality. 1st ed. New Jersey: Lawrence Erlbaum Inc. YouGov/Alice Moran. (2012). Sexualisation in the media. [ONLINE] Available at: http://yougov.co.uk/news/2011/06/09/sexualisation-media/. [Accessed 07 November 12]. The Australia Institute/Rush E, Nauze A. (2006). Letting Children Be Children Stopping the sexualisation of children in Australia. [ONLINE] Available at: http://www.tai.org.au/documents/dp_fulltext/DP93.pdf. [Accessed 09 November 12]. Kost and Henshaw (2012). U.S. Teenage Pregnancies, Births and Abortions, 2008: National Trends by Age, Race and Ethnicity. [ONLINE] Available at: http://www.guttmacher.org/pubs/USTPtrends08.pdf. [Accessed 09 November 12]. Sanderson, C S, (2006). Counselling Adult Survivors of Child Sexual Abuse. 3rd ed. London: Jessica Kingsley Pictures Nick Allen, (2010), JonBenet Ramsey a child beauty queen was brutally murdered in her home in Boulder, Colorado [ONLINE]. Available at: http://www.telegraph.co.uk/news/worldnews/northamerica/usa/8044818/JonBenet-Ramsey-murder-case-reopened.html [Accessed 10 November 12]. Olivia Bergin/Juergen Teller, (2011), Dakota Fannings Oh, Lola! advert for Marc Jacobs [ONLINE]. Available at: http://fashion.telegraph.co.uk/article/TMG8876913/Dakota-Fannings-Oh-Lola-advert-for-Marc-Jacobs-is-banned.html [Accessed 10 November 12]. The Society Pages/Lisa Wade. (2011) ADULTIFICATION SEXUALIZATION OF GIRLS IN FRENCH VOGUE. [ONLINE] Available at: http://thesocietypages.org/socimages/2011/01/08/adultification-and-sexualization-of-girls-in-french-vogue/. [Accessed 07 November 12]. monicahicks, (2011), Starting too young? [ONLINE]. Available at: http://monicahicks.wordpress.com/2011/03/23/38/ [Accessed 11 November 12]. Rebecca M Gruber, (2011), 5 items that are too racy for baby [ONLINE]. Available at: http://www.lilsugar.com/Inappropriate-Clothes-Kids-14431123 [Accessed 11 November 12]. Lucy Waterlow, (2012), Controversial: Sarah gave daughter Hannah Botox injections when she was just a teenager [ONLINE]. Available at: http://www.dailymail.co.uk/femail/article-2139468/Sarah-Burge-Human-Barbie-set-launch-daughter-Poppy-US-pageant-scene.html [Accessed 11 November 12].

Ethics in Reality TV Shows Essay -- Entertainment Media Television Pap

Ethics in Reality TV Shows â€Å"A man is standing on a swing, holding both metal lines that support it. Tied in chains around his waist and on each leg, he holds the 3 keys that are strapped to his wrist. He is to free himself after being submerged to the water outdoor with biting cold temperature as fast as he can to win the $50,000 prize beating the other contestants.† This is one of the scenes I saw a couple of weeks ago in the Reality TV show, "Fear Factor". Technology has greatly progressed specially in the area of multimedia communications of which television is one of them. From the very first black and white television drama, â€Å"The Queen’s Messenger† up to current full-colored â€Å"reality TV† show â€Å"Joe Millionaire†, a lot has happened. Below is the table of the different eras of TV Programming and their corresponding brief descriptions: Eras of TV Programming TV programming changed constantly to adapt to changing times and viewer preferences. Based on the time-frame, TV programming was divided into seven eras that constituted: †¢ Vaudeo (1948-1957): Era of sitcoms (situational comedy); lots of visual comedy effects; studio-bound technical requirements. †¢ Adult Westerns Era (1957-1960): Era of telefilms; first TV violence took its major participation; research companies could measure the number of TV audience including their ages and income brackets. †¢ Idiot Sitcom Era (early-late 1960s): Era of magic and slapstick comedies;start of James Bond and other action-oriented shows; first soap opera appeared. †¢ Relevance Era (late 1960s-1975): The period of TV renaissance that gave rise to quality TV; black actors were reintroduced to primetime starring roles and portrayal of women changed from housewives ... ...inello, Richard; (Jones & Bartlett Publishers, Incorporated, Sudbury MA 01776; ISBN: 0-76371-2698) p17 4. Media-Mediated Relationships: Straight and Gay, Mainstream and Alternative Perspectives;  ©1996; Fuller, Linda K.; (The Haworth Press, Inc.; ISBN: 1-56024-8769) 5. The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present; 6th edition,  ©1995; Brooks, Tim and Marsh, Earle;(Ballantine Books, New York; ISBN: 0-34539-7363). pp. xv-xxi 6. The Elements of Moral Philosophy; 3rd edition  ©1999; Rachels, James; (McGraw-Hill Companies; ISBN: 0-07052-5609). pp. 20-36, pp.175-193. 7. Voyeur Nation Media, Privacy and Peering in Modern Culture;  ©2000; Calvert, Clay; (Westview Press; ISBN: 0-8133-6627-5) 8. Why we watch: The Attractions of Violent Entertainment;  ©1998; Goldstein, Jeffrey H.; (Oxford University Press; ISBN: 0-19511-8219)

Thirteen Reasons Why: Personal Response

Reading this book was a moving and very emotional experience for me, being able to connect and heavily relate to the feelings and emotions of the two main characters helped me to understand every word I was reading. First of all, I really liked the Idea of book: a girl explaining why she committed seclude to the people responsible for it. I think the chain of tapes, forcing being sent from one person on the list to the next was a concept I found Intriguing and allowed me to stay Involved and crave more with each chapter.Just Like Clay, find myself wanting to now who was on the next tape and why-I loved Clay as a character and I really enjoyed the way he was written into the story. I felt like I was in his shoes a lot of the time, hearing the tapes through his ears and experiencing this journey alongside him. The suspense of each following tape was entertaining, I wanted to know which tape Clay would be featured and when his story was coming up, this gave me a sense of impatience.Each time a new character was introduced was a sigh of relief as it wasn't Clays turn to be humiliated, I found myself wanting what was best for him but also wanted to know how and why he was Involved In the death of Hannah Baker. There's something addictive about this book. I couldn't stop reading It because I desperately needed to know what was next. I felt kind of ashamed and sick to be this obsessed over a girls seclude story, even though the story Isn't true, thought of Hannah as someone I knew because throughout reading this book I had grown so attached to her and just wanted to gain closure over her death.Having spoken to other people who have read the book, I found our difference in opinions to be quite interesting. The majority of people who I spoke with thought that Henna's reasons to decide to end her life were petty and stupid. I think that to have that opinion about the book means you have strongly misinterpreted the point of the story. Having understood it extremely well a nd often related parts back to my own experiences, believe that Hannah had many reasons and although some very minor, we were not able to fully comprehend the Impacts and effects of these events much Like the 13 people on the tapes.I realized that the purpose of these tapes being sent eave consequences and can highly affect a persons life, much like they did Henna's. The tapes and their secrets were all connected and they were not sent out as blame or blackmail but as proof that you never know how much a person is hurting and one tiny movement has the ability to send them over the edge. I became extremely enraged in one particular part of the book. Tape number 13 features the school counselor and Henna's English teacher, Mr.. Porter.At a time in Henna's life where she felt alone,defeated and extremely depressed, she managed to build up the courage to approach a counselor about her suicidal feelings, she cited that she would attempt one more time, after being mistreated numerous time s already, to find some way to carry on. Mr.. Porter was her last chance and only hope of surviving and he failed to deliver appropriate advice or methods of dealing with these feelings therefore caused Hannah to make the final decision to take her life.This part really broke me and I was encountering so many different emotions from sadness, to anger, disappointment, I felt let down and unpeel like Hannah. I would describe Mr.. Porter as the cherry on top of the cake, a cake of really crappy experiences and retreat for Hannah. I found myself identifying him as my own past counselor's, not as useless but still very disagreeable and enunciating of my feelings.Similarly I was often told what I was feeling instead of being able to freely express my own thoughts, counselors often shove a symptom list idea of suicide down your throat and expect you to throw it back up in your own words. For teenagers it's a struggle dealing with suicidal feelings, there are few ways that you can reach out for help, and to find somewhere the strength in you to admit it is hard enough let alone admitting t to someone else, therefore when you try and get help and the results are useless, you end up feeling even more alone than before.This makes me wonder if Hannah was a real person would I be able to tell what she was going through? I wonder how many Hannah Bakers there are in this world, feeling exactly Just like her; like there's not a single soul here on earth who understands and cares for them; feeling alone, with no friends to share their secrets and problems with; thinking that there's nothing left to hold on to, so the only option left is to end their lives instead.She could have passed me by in the halls, or she could be there locking herself in the bathroom, muffling her cries, or she could be there in her bedroom right now, secretly wishing death would Just come and swallow her whole. I learnt from this story that you can never truly understand what goes on in a persons life and that even though they're smiling on the outside doesn't mean that the pain inside isn't unbearable The meaning behind the story is that one small action has the power to change a you're contribution has the ability to ruin someone life, possibly even end it.

Hrm Reflective Writing

Reflective writing and theories of Reflection There are several types of reflection. As mentioned by Taylor, All types of reflection are important and a combination of these may be used to make sense of practise and to bring changes. Technical Reflection is generally used to look at clinical practices and procedures along with the scientific knowledge. However, values play no part in this. Practical Reflection on the other hand judges human experiences and assumptions. It also develops common values in-line with organizational values.Emancipatory (Critical) Reflection involves critiques of the assumptions on which our social, political and cultural beliefs are based with the prospect of changing them. Reflective Practice is concept developed by Donald Schon. There are also several models of reflection used to draw lessons out of experiences. In 1978 Argyris and Schon established the idea of single loop and double loop learning. In the former concept the organization or the individual follows the current techniques or strategies even after corrections are made to the current errors.However, the late concept involves modification of techniques and strategies. Later in 1984 Schon coined the concepts of Reflection – in – Action (RIA) and Reflection – on – Action (ROA). RIA is a concept when the practitioner is faced with an issue he makes a decision based on his feeling and prior experiences. On the other hand, Reflection – on – Action is an idea where the practitioner analyzes the experience after it is over. Personally, I have experienced both the concepts during several situations in life knowingly or unknowingly.Specially, during our ALE1, we were given an opportunity to reflect on our performance after every task. This depicted our practical implementation of Reflection – on – Action. By implementing the learning from previous task in the later task we have also exercised the concept of Reflection  œ in – Action. To mention an example, in the first task we were given a sheet of instructions which were tricky. However, we went to perform the task without analysing the rules and we failed to finish the task within the given time.After the reflection session, when we went on to perform the second task, we made it a point to read and understand the rules carefully. Kolb’s Experiential Learning Cycle is another great contribution to this concept. This learning cycle has four stages (Concrete Experience, Reflective, Abstract Conceptualization and Active Experimentation Observation) and the reflection takes place after the situation has occurred. In the first stage the practitioner concentrates on something that they have done and later reflects and explores the new ideas to better perform the task.In the third stage he forms new ideas and experiments them in the fourth stage. This loop is continued from one task to another. is another process where the practitioner not only describes the situation but analyses it. Unlike the other models it also has an action plan stage where the reflector mentions the actions that he would like to change if the same situation occurs. Jhon’s model of Reflection on the other hand involves sharing the experiences with a colleague. It has two stages ‘Looking in’ on ones thoughts and emotions and ‘Looking Out’ at the situation experienced.Reflection on my Personal Development : Initially, when we were given learning logs for our ALE, I didn’t know the importance and advantages of it unless we started writing the reflective log after every task. After learning that this is one of the best and easy ways to change oneself, I have stated using the reflective writing tool every time I wanted to develop the way I work and think. During our ALE we have used several tools to better understand ourselves. During our feedback session, we were asked to use Johari Window to know our intern- personal relationships and communication.Though I was happy about the adjectives mentioned in the public session, the adjectives mentioned in the Blind Spots section were quite surprising to me. The blind spots for me were ‘complex’ and ‘proud’. When I tried to find the reasons from my colleagues for the same, I was told that though I am a friendly, work-oriented person, I sometimes get too much into detail in a group task or assignment and it’s difficult for them to understand me. This may be because though I am clear about the topic, I sometimes find it difficult to explain which confuses the other people.Also, the feedback I generally receive from most of the people after few days of being with me is that â€Å"I thought that you are a very proud person when I initially met youâ€Å". The reason for this is, when I meet new people or enter a new environment, I take some time to get acquainted and unless I know them, I don’t initiate a con versation with people. Though this perception of them changes at a later stage, it gives a negative vibe to people in the initial stage. Also, according to Belbin Self-Perception Inventory, the team roles I have similarity towards are ‘completer’ and specialist’. These two roles reflect my working style rightly. I always try to learn more and specialize in the subject area of my interest. Also, because I am good at analysing and pay a good attention to details, I am always given the responsibility of doing the last minute polishing and editing in our group assignments. However, there are also negative sides to these team roles which I am aware of and are part of my development plan. As a ‘specialist’ though I learn in-depth about the subject of my interest, I neglect other subjects which I am not interested in.Also, the blind spot ‘complex’ that I have mentioned earlier can be related to the weakness of the completer. As a completer thou ght I try to get the every detail of the report correct, I sometimes take the perfectionism to the extremes. According to Honey and Mumford’s Learning Styles, I am a Reflector. As a reflector I like to learn from activities that let me think, watch and review. However, I find is difficult to concentrate on a lecture unless I find it interesting. This can be linked to my weakness as a Specialist.According to the MBTI my personality type is ISFP (Introversion, Sensing, Feeling, and Perceiving). This shows that I am a people’s person who is friendly and dislike conflicts. But, I like to have my own space. The MBTI and IDAP grid show me on the People Caring part of the grid. This is little contradicting. Though I am comfortable working in a team, I prefer to work on my own. I find it difficult to convey a message as I feel that contradicting with others views may create problems personally.As part of the self-development, I would like to develop a skill to converse a messa ge in a soft way and would like to learn to maintain a professional relationship with other people in team as most of the work in organization is team based. Also, would like to develop my networking skills. Reflection on my managerial skills: According to Reynolds Reflection â€Å"is a management tool for problem solving†. Also, the following quote depicts the importance of management in an organization. â€Å"Make your top managers rich and they will make you rich†.Robert H. Johnson A question that many people ask is why we should we study management theories? Personal traits, values, beliefs and attitudes are the core personal competencies which may enhance or weaken one’s ability to manage others. Also, it is the behaviour and talent of the individual that has major influence on the performance of the company. Hence, an understanding of managerial theories is very helpful for someone who aspires to be a manager as most rational decisions are based on theorie s.An extensive study of the theories available is also very helpful for a manager in order to better manage their team as theories provide info about how to behave and help change the behaviour. Theories also provide a common framework and idea about practices. Over a period of time the purpose of work and the way the work is conducted is changing in the organization. The management styles have to be changed accordingly. Minor says that â€Å"the more that is known about organization and their methods of operation, the better the chances of dealing effectively with them.Understanding may be more advanced than prediction, but both provide the opportunity to influence or to manage the future. Theory provides a sound basis for action†. Hence, an understanding of management theories and knowledge about organization are important for a manager to better perform their tasks. Mullin in his book, Management and Organisational Behaviour has followed a frame work of four main approache s to explain the Management Theory. The Classical Approach which emphasises on the purpose and formal hierarchy of management.The classical writers concentrated on improving the operational efficient in an organization. Brench, a classical writer also provided a concept of practical approach to organization structure based on tried general principles as opposed to the concentration on specific cases. Evaluation: The classical writers are criticised for not taking the personality factors into consideration and for creating an organisation structure in which people exercise a limited control. Also, providing a set of principles to perform management duties has been subjected to criticism. Two Major sub-groups of classical approach are :Scientific Management: This concept was developed by Taylor who was a believer in the Rational-economic needs concept of motivation. The emphasis of this was on obtaining increased productivity from individual workers through the technical structuring o f the work and providing monetary incentives as a motivator for higher levels of output. Though this concept has given a way to management thinking and the development of organizational behaviour, it was widely criticised by workers. Bureaucracy: This concept was defined by Weber. He didn’t define the concept of Bureaucracy.However, he attempted to identify the characteristics of this type of organizations. He emphasised on the importance of administration based on expertise and discipline. In this concept, the tasks of the organization are allocated as official duties among the various positions. There is an implied clear cut division of labour and a high level of specialization. Evaluation: Over-emphasis on rules and procedures becomes more important in its own right than as a means to the end. Argyris says that bureaucracies restrict the psychological growth of the individual and cause feeling of failure.The growth of bureaucracy has evolved through the increasing size and complexity of organisations and associated demand for effective administration. This theory is founded on a formal, clearly defined and hierarchical structure. However, with rapid changes in the external environment, empowerment and greater attention to meeting the needs of customers, there is an increasing need to organise for flexibility. The Human Relations Approach: While the main emphasis of classic writers was on structure and formal organisation, the emphasis was shifted to social factors at work and the behaviour of employees at work i. . human relations during the 1920s. The turning point in the development of the human relations movement came with the famous Hawthorne experiment at the Western Electric Company in America. During the experiment a better work environment and a concern for workers’ complaints has increased the productivity. Be Evaluation: This theory was also subjected to severe criticism. One of the criticisms is the lack of scientific approach. The Hawthorne experiment was criticised on methodology and on failure of the investigators to take sufficient account of environmental factors.After all the criticisms, the experiment did generate new ideas concerning the importance of work groups and leadership, communications, output restrictions, motivation and job design. Systems Approach: With this theory attention has been focused on the organization as systems with a number of interrelated sub-systems. This approach tries to bring together both classical and human approaches. Attention is focused on the total work organization; inter relationships of structure and range of variables within the organization.This encourages the managers to view the organization as separate parts and as a whole company as part of the large environment. The Contingency Approach: In contrast to both classical and human relations approach, this approach showed renewed concern with the importance of structure as a significant influence on organizational performance. The Contingency Approach that can be seen as the extension of system approach highlights possible means of differentiating among alternative forms of organizational structures and systems of management.This approach implies that organisation theory should not seek to suggest one best way to structure or manage organisations but should provide insights into the situational and contextual factors which influence the management decisions. DUCAMUS Leadership Development – was set up by Chris Rigby in June 2007 to plug gaps identified in many leadership development programmes during his research. As part of this Leadership Intervention, they use Downstream 9+1 model to support the critical reflection skills. John adair's action-centred leadership modelGenerally represented by three overlapping cycles, Adair’s three circle model is about balancing and managing Team, Task and Individual. Three core responsibilities in this model are: Achieving the task, Managing the team and Managing individuals. It helps to improve the quality of work, morale and productivity. Theory U is another change management method targeting leadership as process of inner knowing and social innovation developed by Otto Scharmer and originally based on a process known as the U-Process. It offers both theoretical perspective and Practical technology.As a theoretical view, it suggests that the way in which we attend to a situation determines how a situation unfolds. Practically, it provides a set of principles and practices for collectively creating the future that wants to emerge. It involves sensing and presence. There are seven stages in this theory and they are Suspending, Redirecting, Letting Go, Letting Come, Crystallizing, Prototyping and Institutionalizing. Moving down the left-hand side of the U is about opening up and dealing with the resistance f thought, emotion, and will; moving up the right-hand side is about intentionally reintegrating the intelligence o f the head, the heart, and the hand in the context of practical applications. An understanding of these theories not only helped me learn how the management theory is formed and changed over a period of time, it also helped me understand the effects of these changes on organizational working styles. Also, an understanding what happened in the past prepares me for changes that may occur in the future. It also gave me an idea about the skills that I need to develop to better manage others.I lack skills like creativity and inter-personal effectiveness which are very important to manage others. Career Development Model Career management involves the matching of individual career plans with organization needs and the implementation of activities to accomplish these joint objectives. Individual Career Development is another constructive model that helps in planning the career through self-analysis. It has several stages such as Life Planning, Career Interests, Goal Planning and Developmen t of abilities and skills.Though I always knew which field I want to get into and what I want to do in future, I never had a logical reason for my selection. This tool has helped me to analyze my interests, strengths and weaknesses and chose a career plan for myself. This development plan consists of several questionnaires about my Career Planning Values, My interests, skills, knowledge and a Priority Grid to prioritize my choices. After analyzing my inputs, I have decided a career of my interest. I always aspired to be a HR practitioner.After analysing my skills, I realized that I like Strategic Orientation and Team Orientation skills that are required to be a HR Practitioner. I will mention a development plan at a later stage along with the action plan that I am going to follow these skills. In a team environment, I can also use this model to know more about my team members career choices. Conclusion: I would like to conclude it by saying that this whole experience of reflective w riting was very pleasant and helpful in knowing me with a logical reasoning and my skills.It provided me with a tool that I can use life-long to develop myself. Few of my key learning’s from this exercise are : * A better understanding of myself * Understanding of several tools to know myself and people around me * A simple but effective Career Planning Model that I can use to know me and people around me Development Plan Skill| Action Plan| Effective communication| I have already started a lot articles about effective communication skills and started self practicing when I am along. However, in future I’l try to speak in public whenever I get a chance. Adaptability| I will try to be little open and go introduce myself to other people without thinking about what they might think as that is the thought that stops me from talking with strangers. | Inter-personal effectiveness| I have already improved a lot on this skill. However, I am not perfect yet. In future I am plan ning to take advice from tutors on how to develop this skill as it is very important for me in my desired profession. | Team Orientation| Though I prefer to work alone, these days I have started participating actively in the team activities and have already received positive feedback about the same from my friends.However, I am still putting in efforts to better perform. | Strategic Orientation| I am using the technique of writing an idea on a sheet of paper and think of several strategies to about it to develop my strategic skills. However, I am not being quite successful on this task. However, my efforts are still on to develop this skill| Creativity| This is one skill I lack completely. I can think logically and make appropriate decisions. However, lack of creativity is still my negative and I am quite not sure about developing this skill. | References : * Management and Organisational Behaviour by Laurie J Mullins, 8th Edition. Argyris, C. and Schon, D. (1974) Theory in practice : Increasing professional effectiveness, San Francisco: Jossey-Bass. * Argyris, C. , ; Schon, D. (1978) Organizational learning: A theory of action perspective, Reading, Mass: Addison Wesley. * Kolb D. (1984). Experiential learning: experience as the source of learning and development. Englewood Cliffs, New Jersey: Prentice Hall. http://www. goodreads. com/quotes/tag/management-theory * F. W. Taylor (1856-1917) * Wester Electric Company (1924-32) * Elton Mayo (1880-1949) * Otto Scharmer * Chris Rigby

Biological Beginnings and Infancy Essays

Biological Beginnings and Infancy Essays Biological Beginnings and Infancy Paper Biological Beginnings and Infancy Paper A lot have been said about how hereditary and environmental factors influence the individuality of each person. There are also plenty who argue on the importance of heredity over environment, and vice versa, in terms of the degree of influence they have on an individual’s physical, cognitive, and psychological aspects, to name a few. However, much emphasis is given on the importance of the interaction of heredity and environment in the production of individual differences. Although many human characteristics are obviously influenced by heredity, these predispositions may lead to a number of developmental outcomes depending on the environment in which the person grows up in. Rather than thinking about it as nature versus nurture, more emphasis must be given on the ways in which these influences combine or interact to promote developmental change and eventually the individual differences that distinguish one person from another. The development of an individual can be better understood when one considers the several determinants of development. Heredity-wise, there are biological factors believed to be the inherited general biological code passed on to infants from their parents. There are general inheritances or those which make up any species; there are also specific attributes that are transmitted from one family from one’s family or ancestors to the next which distinguishes them from others. Aside from biological determinants, there are also environmental determinants that play a powerful role in individual development. There are physical determinants that include essential yet mundane features; there are also social determinants that include all the effects that people have on others. Prior to infancy, heredity already plays an important role in the individual’s development. This is evident as early as pregnancy when chromosomes and genes, also the hereditary basis of life, combine during conception which then determine the traits that make each individual unique. Other factors that affect the mother during pregnancy such as genetic, environmental, and interaction factors, and maternal-fetal blood incompatibility also affect human development later on. Infant’s physical development is first noted by the infant’s weight and height, the latter being already one-third of the individual’s final adult height. Different body parts and bones also grow at different rates; the gradual progress is also evident in the growth and development of the infant’s muscles and bones. Although generally, an infant’s physical development is regarded as highly biological in nature, one cannot attest that the environmental influences such as a clean and health environment, nutritious and sufficient milk supplements, and a warm and caring environment also affect the child’s physical growth. Parents and families who can provide proper nutrition and a safe dwelling are believed to play a role in the physical progress of infants. One’s hereditary make-up can be enhanced by the proper environmental atmosphere for optimal physical growth. An individual’s cognitive development is marked by changes that occur in the person’s mental skills and abilities between birth and early adulthood, which is believed to be the period when cognitive growth is completed. Piaget, a popular psychologist , espouses that intelligence is a biologically oriented perspective; this means that imbalances between one’s mental abilities and the environment stimulate cognitive activity and intellectual growth. During early infancy, cognitive development is marked by certain reflexive reactions which are primarily reactions in terms of the infant’s reflexes. These reactions then progress into active searching, not present during birth, to allow groping and discovery. Between 1 to 4 months, infants learn to alter reflexive behavior and active searching into more coordinated hand-mouth, eye, and eye-ear movements. From the 4th to the 8th month, the most significant and observable cognitive response manifested by infants is their ability to repeat events that they deem interesting. As the infant approaches his/her 1st birthday, more significant cognitive milestones become more apparent such as the ability to adapt to new situations and eventually solve small problems on his/her own. Developmental experts agree that an individual’s social and emotional developments begin early in life. It is believed that the kinds of emotional relationships that infants develop with their close companions affect the ways they relate to other people and also the way they handle these relationships later in life. It is believed that the major social and emotional milestone of infancy is the development of ties between infants and their closest companions. Further, it is believed that infants pass through several stages as they develop close ties with their caregivers. Very young infants are largely asocial, but as they move towards their 6th month, they begin to   prefer human company no matter who these people may be. Later on, infants develop specific attachments, evidenced by protests when separated from particular individuals. These initial specific attachments then give rise to multiple attachments; and each attachment may serve slightly different functions from the other.

Onomatopoeia

Onomatopoeia Onomatopoeia Onomatopoeia By Mark Nichol How do you represent various sounds in writing? The term for vocal (and written) imitation of sounds, onomatopoeia, means â€Å"to make names.† (The word, a Latinization of a Greek word, consists of the term that is also the origin of name, nominal, and the like and the one from which poem and poet are derived.) But making names is complicated by the fact that spelling of sounds is arbitrary. Various languages represent common sounds with uncommonly assorted words. What in English would be spelled chomp or munch is in Indonesian krauk and in Japanese musha-musha. Shh, or hush, is translated as psszt in Hungarian and cht in Spanish. Achoo! is spelled apchix in Bulgarian and achhee! in Hindi. Sometimes for instance, because a frog in one country is a different species from one in another country and therefore may actually make a different sound this variation is logical. But often (look up the various representations for meow around the world) the differences are perplexing. But even within one language, a writer is challenged by the ambiguity of sounds. How, exactly, does one spell a yell? That word itself is onomatopoeic, but â€Å"Yell!† is not a yell. A cry of anger is distinct from one of fear. And an exclamation of pain could be spelled starting with an a (â€Å"Aughhh!†), an o (â€Å"Owww!†), or a y (â€Å"Yeow!†). Some variation from what a reader may be accustomed to is reasonable: If I routinely spelled an archvillain’s triumphant evil laugh â€Å"Bwah-hah-hah!† I would be distracted but not derailed to see it treated as â€Å"Muah-ha-ha!† But â€Å"Myau† would not alert me to the presence of a cat; in English, either the spelling above or the British English preference, miaow (or mew, a variation suggesting a gentler cry) is standard. But how do I know that? The compositional catch-22 â€Å"How can I look something up in the dictionary if I don’t know how to spell it?† may come into play, especially when the word starts with a vowel. But that’s step number one: Look it up. Is a donkey’s bray spelled â€Å"Hee haw†? Type the word into Merriam-Webster’s online dictionary, and you’ll learn whether your guess is validated. (In this case, English is in the minority among languages, most of which begin spelling of that sound with a vowel.) Or rely on your reading whether your sources are science journals or comic books, some standard is likely to prevail. Neologisms or words not generally granted legitimacy in writing (fuggedaboudit, anyone?) can be a challenge, but try an online search if you’re not sure. You’ll likely get a response for more than one alternative, but apply the quality test, not the quantity test: Judge the preferred spelling not on which is most frequent, but which is used on the most authoritative (or least questionable) sites. But in the right circumstance, go ahead and take a chance. If you desire, for example, that a character respond to another’s cattiness, a flat utterance of â€Å"Meow† may convey the first person’s cynical understatement, whereas â€Å"Reerrrrrrrrrrr!† will, despite its lack of resemblance to the standard spelling, clearly evoke an unambiguous judgment about the second character’s provocative statement or behavior. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?Ten Yiddish Expressions You Should KnowThrew and Through

Voice in Writing 77 Questions to Find Yours

Voice in Writing 77 Questions to Find Yours Voice in Writing: 77 Questions to Find Yours Finding your unique voice in writing can be so tricky. Have you ever thought, Why do I seem to become more boring the longer I write?Or, maybe youre thinking, Why do I struggle to write when I can talk to people so easily about the same subject?Sometimes, there’s a disconnect between how we want to say something and how it actually sounds.Our voice as a writer can get lost, tainted, or may just be inconsistent.The way to combat this is found in a two-part solution:Create an avatar.Write to that avatar.What Is An Avatar?To a writer, an avatar is a composite of characteristics of people that you want as your ideal readers. This person should have a name, a picture, a specific demographic, and other detailed qualities. Once you can easily hold a picture of who this person is in your mind’s eye, you can develop your writer’s voice by writing to your avatar.When you hold your avatar in mind, you’re able to write as if youre having a conversation. This allows yo u to be more authentic, more helpful, and it enables you to connect with your reader which will in turn help you to sell more books.If your readers are the right readers (the people that your avatar represented), they will think as they read your book, Oh my goodness, this book was written exactly for me!How Do I Create An Avatar?A good first step is to think, Who is one person in my life that this book would help the most?If there is someone that you think fits the bill exactly, then voila! Write the book for that person.Chandler Bolt, founder of Self-Publishing School, even suggests starting each chapter off by addressing your avatar.For example, if your avatars name is Sharon, you could start each chapter by saying, Dear Sharon. Later, in your editing process, you can delete that initial greeting.Chandler says, What youll find is that when youre struggling with your voice and youre not sure what to say, youll just come back to, What would [name of avatar] want to hear right now? What story would most resonate with them? How could I write the next portion of my book in a language that would resonate the most to [name of avatar]?'You will write faster, you will write easier, and you will write books that your readers crave.Is an Avatar Necessary?Some people may opt for a slew of statistics that represent the general demographic of their reader instead of an avatar. But basing your writing voice off of a generic understanding of your ideal reader will result in a generic portrayal of your message.And, with a generic message, your audience will be too broad. As its been said, When your audience is everyone, your audience is no one.But I Dont Have An Avatar!If you dont know someone that perfectly embodies your avatar, don’t stress!Here are 77 questions that you can answer to flesh out your avatar, and in turn, solidify your voice as a writer.Determine Your Avatars DemographicsWhat is your avatars name?What is your avatars age?What is your avatars gender? What is the marital status of your avatar?How many children does your avatar have?What are the ages of your avatars children?What is your avatars occupation?What is their job title?How many years have they been in their current position?What is your avatars annual income?How many jobs have they held throughout their career?What is your avatars level of education?Where did they attend school?What type of experience did they have at school?Who were their friends at school?What are your avatars political views?What are your avatars religious views?It is even important that you define your avatars physical characteristics. This means that you should even have a picture of your avatar!You can easily find a picture on the internet to find an image that captures the look of your created avatar.What is your avatar’s hair color?What is your avatar’s eye color?What is your avatar’s weight?What is your avatar’s height?What does their facial expressions look like whe n theyre frustrated? Tired? Confused? Happy? Surprised? Taken off-guard?Determine Your Avatars PersonalityDescribe your avatars personality at home, at work, and in other social situations. (If youre stuck, consider the questions, What makes your avatar anxious? Does your avatar feel secure in social situations? Does your avatar crave attention or try to avoid it? Does your avatar feel accepted in their relationships?)If you could tell your avatar anything, and you knew that they would not only hear you, but apply what youve said, how would you instruct them?What are exact quotes that your avatar would say? (If you are unsure of this, simply watch people- whether personal friends or other online presences- and observe how they speak. What do their Facebook comments look like, their Amazon book reviews, etc.?)What thoughts keep your avatar awake at night?What does your avatar’s typical social environment look like?How does their culture influence their personality and decision s?What things does your avatar feel like they have control over?What things does your avatar feel like are out of their reach?What does your avatar worry about?Who does your avatar celebrate?Has your avatars life lived up to their expectations?Determine Your Avatars Hobbies and InterestsWhat type of music does your avatar listen to?How often does your avatar listen to music?Does he or she like sports? Do they enjoy watching? Playing?Is your avatar interested in art?Where does your avatar want to travel?Where has your avatar already traveled?What does your avatar stay up-to-date on?What are your avatars favorite clothing brands?Determine Your Avatars Goals and ValuesWhat does your avatar want to accomplish this week? This year? Before they die?What is your avatars process for working towards those goals?What is your avatar committed to (values)?In what ways does your avatar wish to improve their family situation?What would your avatar pay almost anything for?Determine Your Avatars Ch allenges and Pain PointsWhat challenges is your avatar currently facing?What causes your avatar pain?What is the worst thing that could happen to your avatar if their problem (that you are solving in your book) wasnt solved?How would this make them feel?What is your avatar afraid of?What does your avatar dislike about their current situation?Determine Where Your Avatar Spends TimeWhere does your avatar hang out (physical locations)?Where does your avatar spend time on the internet?What books does your avatar read? Digital Marketer, an online business that specializes in internet marketing, suggests that you answer the question, My ideal [reader] would read [book name], but no one else would. By determining a book that your avatar would read, but no one else would, you are able to understand the personality and buying traits of your avatar even more.What magazines does your avatar read?What blogs and websites does your avatar read and spend time on?Does your avatar use Twitter? Why?D oes your avatar use Facebook? Why?Does your avatar use LinkedIn? Why?What other social media platforms does your avatar use? Why?How much time does your avatar spend online?What conferences does your avatar attend?Who does your avatar consider gurus or experts?What types of technology does your avatar use (what type of phone, computer, television, etc.)?What does your avatar think of themselves?What does your avatars friends think about them?What does your avatars family think about them?Determine Objections Your Avatar Might Have To Your Book/MessageWhat possible objections might your avatar have to your book/message?Why would your avatar choose not to buy your book?What is your avatars ability to purchase products from you?How does your avatar perceive products similar to yours?Determine What Your Avatars Experience With Your Book Should BeWhat did your avatar do before reading your book?What will your avatar think while reading your book?What is your avatar trying to accomplish b y reading your book?What will your avatar do after reading your book?What will make your avatar come back to your book?Steps to Find Your Voice in WritingTo create your avatar, something that will greatly enhance your voice as a writer and your all-around ability to sell to and connect with your readers, do the following:Answer the questions above.Based on the information you gather, write a story about your avatar. Transform the facts into a short narrative about this persons life.Write your book to this person and watch your writing voice become more consistent and powerful.Knowing who you are writing for not only influences future blog posts, sales copy, email marketing, and paid traffic advertising, it also helps you write your book.

Auditing Essay Example | Topics and Well Written Essays - 1750 words - 2

Auditing - Essay Example As the report declares the evolution of auditing ethical standards has abdicated the powers governing ethical issues of objectivity from the institutes and placed it in the hands of the ASB, this doesn’t seem to enough to properly control the behaviour of auditors in terms of objectivity and independence. In some cases, the Auditor becomes too financially dependent on the client that it cannot afford to give negative reports regarding the company for fear of losing his/her job. After all, good paying clients are becoming quite scarce nowadays. Other auditors are also providing very profitable advisory services to the client and even go to the extent of deciding for the company instead of merely advising the same. This discussion stresses that standards be set and properly instituted through statutes to provide effective deterrent to potential violators. The low cost auditing services proves to be a major reason why most auditors are resorting to unethical practices of the profession to augment their income. Standards have to be upgraded in terms of professional fees for auditors to prevent them from becoming too financially dependent to the clients. The decision rendered by the Court on the Caparo Industries plc v Dickman case, it if now very difficult to prosecute the auditor. Two provisions of Civil Law can be used to sue auditors for breach of contract, where the client sues the auditor for giving clean report which the client subsequently feels unjustified, and for tort which can be brought to court by anybody other than the client being audited for breaching their duty.

Discrimination and affirmative action in business Research Paper

Discrimination and affirmative action in business - Research Paper Example Affirmative action refers to the policies and procedures set up by taking certain factors into account, such as race, color, creed, sex or religion. In recent history, discrimination on the basis of religion is the most common. There have been reports made by the members of the Muslim community, of harassment and discrimination due to 9/11 (Edward, 2006). This essay tries to understand the reasons for affirmative action and the importance of its presence in business and management. It further outlines the origin or the need for such an action. Another popular belief, that affirmative action leads to a discriminatory action towards the majority of that society is also discussed. A conclusion on the debate is presented towards the end of this essay. The movement of such an action that protected the minority from any discrimination was initially started in the United States only. Civil right programs were enacted in the United States, in order to save the African Americans and provide them a status of full citizenship in the country. The thirteenth amendment of the Constitution made slavery as an illegal action; the fourteenth amendment allows equal protection to all while the fifteenth amendment allows full access to voting and forbids any act of racism during voting (Marquita, 1995). These amendments were one of the first steps towards affirmative action. John F. Kennedy was the first person to use Affirmative action as a phrase, in 1961. This required that federal contractors are supposed to take affirmative action to ensure people from all classes, creed, race, religion and nations are employed and treated as equals to other members of their workplace. Since then, affirmative action is required in regards to employment based on gender as well. The major aim for affirmative action is to increase the representation of women, people of color or minorities in areas of education, employment and business, where they have not

Community law Essay Example | Topics and Well Written Essays - 2750 words

Community law - Essay Example For analyzing how the principle of indirect effect effectively bridges the gap between the vertical and the horizontal direct effects, the requirements for the applicability of the direct and indirect effects have to be considered. Direct effect is of two types, namely Vertical Direct effect or Individual versus the State and the Horizontal Direct effect, wherein the litigation is between Individuals. The concept of direct effect follows from the supremacy of European Law as formulated by the ECJ. This implies that if an EC Law has direct effect then such law grants rights to individuals, which must be upheld by the national courts. For any EC Law to have direct effect, it must satisfy two conditions. First, the relevant EC Law must be part of the recognized legal order, i.e., it must be a treaty article, a regulation or a directive. Secondly, the terms of the relevant EC Law must be such as are appropriate to confer rights on individuals. Directives have vertical Direct effect only if they have clarity, precision, unconditionality in as much as they fulfil the Van Gend criteria, independence in operation and its date of implementation should have been over and the person or body against whom the directive is pleaded must be public body1 or an emanation of the state2. This has created a duty to try to interpret national law consistently with EC Law, whether or not is has Direct effect. This is the underlying principle of the indirect effect, which establishes the supremacy of EC Law.The doctrine of direct effect enables national courts to apply EC Law. Uniformity is preserved through the preliminary reference procedure using which the national courts refer to the European Court of Justice for interpretation of EC Law. The ECJ is the sole authority for interpreting the various treaties of the EC. However, this dual court system is not conducive to a single uniform interpretational application of EC Law. Treaty Articles should be so worded that they have direct effect. They must further fulfil the Van Gend En Loos criterion and should have both the vertical as well as the horizontal direct effect. This criterion states that the EC Treaty should be applicable not only to the member states but to the individuals also. EC Treaty Articles will overrule any provision of the national law, which does not conform to it, irrespective of whether it was passed before or after the passing of the articles. Similarly, regulations of the EC Treaty are capable of having vertical and horizontal direct effect. Direct applicability of these regulations is enabled by Article 249 of the consolidated version of the European Treaties. These have to be enforced by the national courts. As such limitations were imposed on the doctrine of direct effect in order to ensure that national courts did not face difficulty in implementing community law. For the application of the principle of direct effect the conditions discussed above in respect of the directives, articles and regulations of the treaty should be complied with. Whenever these conditions can not be fulfilled and the direct effect in not applicable, the principle of indirect effect will take over and the implementation of EC Law through the national courts is ensured.In the case Marshall v. Southampton Area Health Authority3 (1986) the European Court of Justice ruled that the relevant Directive had direct effect as it satisfied the four requirements of direct effect. It contended that Marshall could rely upon this to proceed legally against the State. It was also held that the Health Authority, which was Marshall's employer, was part and parcel of the State as it performed a public function on behalf of the State. This case is an example of the horizontal direct effect and in this case the health authority was considered to be an emanation of the state. In the case of Foster v. British Gas the Marshall principle was extended and the European Court of Justice ruled that the Directive had direct effect even against the private British Gas. This decision was

Paper 3 Essay Example | Topics and Well Written Essays - 750 words - 3

Paper 3 - Essay Example This argument attracted substantial opposing replies. One of the most significant responses argued that if at all the world is poorly designed then it also means that it presupposes the designer. Further counterargument gives a more emphatic reply by stating that maybe there are possibilities that the design of the world has not yet sufficiently been realized in its full perfection, but not based on arguments that it is not perfect. As such, these are just some of the contributing tenets arousing arguments with respect to traditional and natural dialogues on religion that in turn impact on the philosophy of reason, beliefs and morals. However, even from the counterarguments, further theoretical explanations seem to question the reliability of the design of the world. This is for instance significantly represented by Darwin’s theory of evolution. Although Darwin’s theory indirectly describes the design of the world because it only centers on creation of life through natural selection, it has triggered continued conflict between science and religion (Solomon, Clancy & Higgins, 2012). In particular, the church views Darwin’s theory as a factor undermining the credibility of the church because it seems to contradict the church teachings about God as the sole creator of the world. However, if one looks at it from a different perspective from Genesis, the creation was spread across several days, meaning that the idea of natural selection might still hold. Morals, religions, and evil as the three traditional forms of proof for God’s existence have also additionally attracted arguments. Counterarguments suggest that for one to believe in morals, religion and evil; it has to start from the belief in God. Furthermore, these arguments also maintain that the three does not adequately provide actual proofs for God’s existence. Emanuel Kant, for instance, as one of the earliest philosophers that offered counterarguments on religion and morals

Thomas Telford Essay Example | Topics and Well Written Essays - 250 words

Thomas Telford - Essay Example awhile in the city of Edinburgh, but he intended London in 1782, the place where he has met many talented architects like Robert Adam and Sir William Chambers. It is only there where he was committed to building additions to Somerset House. He was upholding many different skills and talents either in design or in the management of building projects. Thanks to William Puteney, Thomas Telford turned out to be Surveyor of public works in Shropshire and with the aid of this wealthy patron, Thomas became an architect undertaking many successful projects such as the renovation of Shrewsbury Castle, the town’s prison, the church of St. Mary Magdalene, Bridgnorth and another church in Madeley. It is reported also that he designed many bridges. Thomas Telford was famous for being a civil engineer and was all the time consulted for some very challenging and difficult projects. He contributed somehow to water supply works for Liverpool and made remarkable improvements to London’s dockland and the construction of London Bridge. What is more is that Thomas Telford took himself the responsibility of devising a master plan to enhance communications in the highlands of Scotland. This serious and thorny project has lasted some twenty years and has included the building and the redesign of various canals like the Caledonian Canal and the Crinan Canal. Obviously, the most striking incident in Thomas Telford’s life is when he was consulted by the king of Sweden himself in what concerns the building of a canal between Gothenburg and Stockholm. This occurred in 1806 and about four years later, his marvelous plans were carried out in the construction of the GÃ ¶ta Canal. Surprisingly, Telford was never married. The greatest works he did will therefore continue always to attest to his everlasting presence among

The History of Italian Mafia Annotated Bibliography

The History of Italian Mafia - Annotated Bibliography Example The History of Italian Mafia Pickering-lazzi, Robin â€Å"Mafia and outlaw stories from Italian life and literature† Toronto: University of Toronto Press, 2007. This is a collection of literature by most significant figures in the Italian literature field, some of the renowned writers that have been included in the book are Livia De Stefani, Grazia Dekedda, Anna Maria Ortese, Silvana La Spina and Giovanni, Verga. The book also presents some of the famous witnesses who have had first hand experience with the Italian Mafia in helping to give the groups inception, growth and activities. The book gives an overview of the Italian perspectives on the Mafia and crime covering the 1880’s and 1990’s. It covers aspects of the legends of Italian Mafia’s that identifies them as a group, the relationship between the Mafia and the State, children, women, the Catholic Church, allied forces during the Second World War among others. The author outlines key period since the inception of the criminal group taking an intriguing approach to the subject. He also points why it has been a challenge for the authorities to wipe out this form of organized crime, one of the reasons pointed out in the book are the high level of secrecy that exists within the Mafia members. It also illustrates on how the Italian Mafia thrive and develop in the presence of a weak and non democratic government.

Thomas Telford Essay Example | Topics and Well Written Essays - 250 words

Thomas Telford - Essay Example awhile in the city of Edinburgh, but he intended London in 1782, the place where he has met many talented architects like Robert Adam and Sir William Chambers. It is only there where he was committed to building additions to Somerset House. He was upholding many different skills and talents either in design or in the management of building projects. Thanks to William Puteney, Thomas Telford turned out to be Surveyor of public works in Shropshire and with the aid of this wealthy patron, Thomas became an architect undertaking many successful projects such as the renovation of Shrewsbury Castle, the town’s prison, the church of St. Mary Magdalene, Bridgnorth and another church in Madeley. It is reported also that he designed many bridges. Thomas Telford was famous for being a civil engineer and was all the time consulted for some very challenging and difficult projects. He contributed somehow to water supply works for Liverpool and made remarkable improvements to London’s dockland and the construction of London Bridge. What is more is that Thomas Telford took himself the responsibility of devising a master plan to enhance communications in the highlands of Scotland. This serious and thorny project has lasted some twenty years and has included the building and the redesign of various canals like the Caledonian Canal and the Crinan Canal. Obviously, the most striking incident in Thomas Telford’s life is when he was consulted by the king of Sweden himself in what concerns the building of a canal between Gothenburg and Stockholm. This occurred in 1806 and about four years later, his marvelous plans were carried out in the construction of the GÃ ¶ta Canal. Surprisingly, Telford was never married. The greatest works he did will therefore continue always to attest to his everlasting presence among

The Speeches Of Acts Essay Example for Free

The Speeches Of Acts Essay The two-volume set of Luke-Acts was an ancient scholars attempt at defending Christianity as not only a religion, but also as a way of life. While the first volume focused on the life of Jesus, the second volume, focused on the origins of the Christian Church. The speeches found within the book of Acts are ordered in such a way to plainly demonstrate how Christianity progressed from one mans idea into the dominant religion of the time period in which Acts was written. Each speech given is representative of a theme found in the book of Acts. When studying the speeches from Acts, it is important to keep the broader context in mind. The book of Acts itself is about the spread of Christianity and its church throughout the Roman world. It was the story of a spiritual conquest that eventually spread throughout the entire known world. And as with any epic story, it was made up of many smaller stories. Most of these stories found in the book of Acts revolved around a singular speech or occasionally, a group of speeches. In the second volume of Luke-Acts, these speeches make up about one quarter of the entire text. By inserting these unbroken speeches into the book of Acts, the author was able to convey a sense of immediacy that did not normally exist to the reader. When these speeches are observed in their larger context however, they begin to take on an entirely new meaning and intent. This large group of speeches can easily be sorted into groups and themes by looking at who was orating, what their intent was, who the audience was, and what the audiences reactions were. Because Acts was about the spread of Christian Church, the speakers were predominately Jewish-Christians. Paul and Peter orated the majority of the speeches although they are only part of the many Christian advocates who were spreading the Christian message during this time period. Throughout the time frame that book of Acts hopes to frame, many things were happening that were not recorded. It is important to realize that every recorded event portrayed in Acts, surely created Christianesque ripples that flowed continuously outward from the apostles and other devout followers. Many times, Christian speeches and activities often spurred other speeches that were orated by non-Christians. These non-Christian speeches were mainly negative to the Christian cause and were often preemptive to floggings and violence. Even though these outlying speeches are legitimate, the authors function of these speeches remains fundamentally different than that of the pro-Christian speeches found in Acts. Therefore they should be viewed as mere reactions and complements to the Christian speeches rather than speeches themselves. Many of these negative reactions were spurred when Christian speakers attempted to convert devout Jews into Christians, especially early on in Acts. For example, when Paul spoke to a Sadducees council early on in the book of Acts, the reaction the apostles received was not only a speech negating their preaching, but also a beating at the hands of the council. (Acts 5.29-5.40). The apostles were not deterred by these set backs posed by the council however, and they became more persistent in their witnessing to Jews and non-Jews alike. One method used to persuade Jews to cross over into Christianity was the implementation of history in their arguments and speeches. In Acts 13.16-13.41 Paul explained Jesus Jewish origins and how the same Jews that shared his ancestry had eventually rejected him. This message was extremely effective to small groups of Jews, but when a large group amassed during the next Sabbath day, Paul and the apostles were inevitably rejected once again by the Jews. The apostles were not content with speaking only to Jews because in their opinion, God was universal in his love of humans. They hoped to eventually unify Gentiles and Jews under one religion in which all were equal. In hopes of spreading this message to potential Gentile converts Paul and Barnabas traveled to the town of Lystria and spoke to the inhabitants. (Acts14.8-14.20). By healing a crippled man in public, Paul and Barnabas gained the attention of many Gentiles, who immediately regarded them as the Hellenistic Gods Zeus and Hermes. After convincing the masses about the way of Christianity, they traveled outwards from Jerusalem still into yet another Gentile town called Derbe. This continual path away from Jerusalem into the outer world paralleled what the apostles were attempting to do with Gentiles. By allowing the Gentiles to maintain their customs and culture, the way of worshipping the one Christian god became more appealing to the majority of them than pertaining to the typical Roman Gods. The only thing that Christian law required of Gentiles and Jews was belief in the idea that repentance of sin resulted in the forgiveness of God. As the apostles continued to journey outwards away from Jerusalem, the notion of the Christian church spread with them. In some cases the word of Christianity spread faster than the apostles. When Paul traveled to Ephesus in Acts 19.1 for example, he was met with disciples of Christianity who had been baptized in the name of John, but not yet of Jesus. After Paul had spent considerable time in Ephesus, he began his journey back towards Jerusalem. Once Paul was back in Jerusalem, the style of speeches drastically changed from evangelistic to defensive. Now that Paul was back in the midst of the hub of Jewish activity, he was constantly questioned, attacked, provoked, and arrested. When Paul went on trial before King Agrippa in Acts 26.1-26.32 his speech had a different message than most of his previous ones. Paul attempted to pacify his accusers by reverting to his Jewish roots and demonstrating that he had disobeyed no laws while within the temple. Paul summed up his experiences with the Jews and Gentiles and eventually was allowed freedom once again. The purpose for Pauls arrest in the context of Acts, was to not only sum up the previous themes found in the volume, but to also demonstrate the justification of unity between Jews and Gentiles under the same God. After this was accomplished, Paul was allowed his freedom so that he could continue his travels and repeat all of the subsequent themes that came with his earlier travels. Once Paul was in Rome, he continued his preaching to the Gentiles. While in Rome, he was subject to much of the same treatment he had found elsewhere in the world. On one hand, much praise and jubilation followed him, but on the other, he was also eventually persecuted and sent to jail. He was eventually forced to basically repeat his earlier apologies and arguments to justify his freedom. As before, he was allowed release so he could continue preaching and teaching in Rome. (Acts 28.17 28.28) To summarize the book of Acts, once Paul had conquered Jerusalem in a spiritual sense, he set out to conquer Rome as well. These cities represent both the Jewish capital of the world and the Gentile capital of the world. Upon implementation of Christianity of any giving town, the apostles set out to other towns and cities in order to give their powerful speeches, which signified so much more than the words they contained. Works Cited Ehrman, Bart D., The New Testament: A Historical Introduction To The Early Christian Writers. New York: Oxford, 2000. Harvey, A. E., The New English Bible: Companion To The New Testament. Cambridge: Oxford, 1970. Meeks, Wayne A., et al. ed. The Harper Collins Study Bible. Vol. 44. New York: HarperCollins, 1993. Stendahl, Krister. Paul Among Jews And Gentiles And Other Essays. Philadelphia: Fortress, 1973.

Marketing Plan of Nestle

Marketing Plan of Nestle Nestle is the leading FMCG company of Switzerland established by Henri Nestle. Nestle is serving worldwide with its more than 500 factories in 86 countries comprising almost all continents. Nestlà ©s product portfolio is more than 500 products all over the world serving best to their customers. Henri Nestlà © endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Companys logo and a symbol of the Companys care and attitude to life-long nutrition. The Nestlà © nest represents the nourishment, security and sense of family that are so essential to life Launched on the North American market in 2003, Nestlà © PURE LIFE is destined to become the worlds top and most widely distributed brand by 2010. Nestle is also willing and has goal to achieve the $1 Billion enterprise by 2014. Nestle Pure Life is a premium drinking water, produced to the highest standard of safety and purity. The company is seeking to provide customer with pure drinking water on suitable prices make the product as convenient as possible. According to their claim that they provide the best food throughout the world Nestle is leading brand in water market and has left behind many local brands which were working before the launching of Nestle Pure Life. Now it has maximum market share in developed and major cities of Pakistan like Lahore, Karachi, Islamabad, Multan, Hyderabad and many others. As we have discussed earlier that Nestle is going to become the fully market leader of water market in Pakistan, signs are clearly visible to achieve the set point of Nestle. Nestle Pure Life is also the star product of Nestle Pakistan and most probably all over the world where Nestle Pure Life exist. Here you can see the market share chart for the product and after that there is a Boston Consultancy Group Matrix is shown which would describe the ranking of Nestle Pure Life in product portfolio of Nestle Pakistan. Nestlà ©s business objective is to manufacture and market the Companys products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. Nestlà © recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs, and actions of the Company behind brands in which they place their trust and that without its consumers the Company would not exist. Nestlà © continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. According to our observation and market survey, we have concluded that as such there is not set demographic techniques to set the specific target market. Because, water is something that everyone uses. Everyone can use any size of bottle that Nestle is offering. There are some variations that can be made throw OUR OBSERVATION but not from the company Nestle Pure Life comes in four different sizes. These four are targeting different types of people and lifestyles. The smallest size of Nestle Pure Life Water of 0.5L. This size is being heavily used by the consumers in place of soft drink. University and Colleges are also included in its target market of this size. But the product is used by everyone in the society also. It is not only specified people that have been discussed above. The second size of the Nestle Pure Life Water which is about 1.5L. This size is being used in mostly meetings. You can say that any kind of organizational meeting or any other social meeting, this product i s being used. The third size of the Nestle Pure Life which is used in mostly houses and offices in the waiting area. The fully household product and also using in executive rooms in offices with the dispensers. This Nestle Pure Life Water Bottle is also very helpful in many dispensers available in the market with good options We can easily observe that Nestle itself is not taking active part in social welfare. And on the other hand, we see the lower prices of the product as compared to the other FMCGs Companys products like Unilever, Colgate. Palmolive and Procter and Gamble. If we look at the prices, we can observe that Nestle is also using its name for the promotional activities and pricing strategies also. They have to maintain their level of efficiency and always provide the best at best price. Nestle cares about the customers. As the time is of inflation, nestle is trying to overcome the pricing problems to the extent they can do. Nestlà ©s point of view is Only by understanding their needs can we serve our consumers to the fullest Profit earning is the core aim of every company but in case of nestle their profit margin is small just for the sake of customers trust and happiness. Only a few amount of profit is collected from pure life water. Nestle always strive to give superior product at low rates . Nestle is also one of the leader of retaining their customers. This is one reason of their success. They use the simple formula for the price that is Cost + Profit. The main reason is Pure Water which is the name of this product. Rests of the water products are using chemicals which can be harmful for the human body but Nestle Pure Life is the only water product which is pure in nature. That is also the unique selling point of Nestle Pure Life. This is the most powerful point that is in the mind of the customers while purchasing any water bottle in their routine life. The brand name is also very important for the consumers. The slogan of Nestle is Good Food Good Life. That is very attractive slogan people can attract from. It puts the perception in the minds of people that theyre being offered good products for their healthy lifestyle. If you look at the logo of Nestle, youll get to know that a bird is feeding the children. Obviously a mother cant deceive the children. Nestle pure life is a brand of nestle which explains a big symbol of quality to customers. Nestle Pure Life shows in their ads about the purity of water and the water need for you r body. In its launching advertisement, the company advertises Nestle Pure Life very successfully. In that advertisement, a lady is drinking Nestle Pure Life Water and then it goes towards inside the body to show the functions of pure water. That was the awesome commercial that boosted the sale of Nestle Pure Life. Nestle is also advertising on famous websites like you can observe that whenever you will login to your face book account, the ads of Nestle will be there. There are number of sign boards and banners you will see in the cities to aware people about the products of Nestle. Thus, Nestle is using all types of media to advertise their products in anyway. When Nestle Pure Life was launched, they distributed the free samples of 0.5L bottles for market testing and for their advertising purpose. Then a short walk was also arranged for the sake of good health and seminars was also conducted to make sure about the pure water needed your body. To understand the depth of Positioning, we will divide into three steps The final aspect of the micro environment is publics, which is any group that has an interest in or impact on the organizations ability to meet its goals. For example, financial publics can hinder a companys ability to obtain funds affecting the level of credit a company has. Media publics include newspapers and magazines that can publish articles of interest regarding the company and editorials that may influence customers opinions and our mostly products are selling on the public advertisement because the people are the too much concision about their health. Government publics can affect the company by passing legislation and laws that put restrictions on the companys actions. Citizen-action publics include environmental groups and minority group and can question the actions of a company and put them in the public spotlight. Local publics are neighborhood and community of the organizations and will also question a companys impact on the local area and the level of responsibility of their actions. The general public can greatly affect the company as any change in their attitude, whether positive or negative, can cause sales to go up or down because the general public is often the companys customer base. And finally, the internal publics impacts include all those who are employed within the company and deal with the organization and construction of the companys product. Each market impact has different characteristics and causes they find important. This can be beneficial to a marketer as they can decide who their product would benefit most and tailor their marketing plan to attract that segment. Demography covers many aspects that are important to marketers including family dynamics, geographic shifts, work force changes, and levels of diversity in any given area. Another aspect of the macro environment is the economic environment. This refers to the purchasing power of potential customers and the ways in which people spend their money. Within this area are two different economies, subsistence and industrialized. Subsistence economies are based more in agriculture and consume their own industrial output. Industrial economies have markets that are diverse and carry many different types of goods. Each is important to the marketer because each has a highly different spending pattern as well as different distribution of wealth. The natural impacts: The natural environment is another important impact of the macro environment for the organization. This includes the natural resources that a company uses as inputs and affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention. As raw materials become increasingly scarcer, the ability to create a companys product gets much harder. Also, pollution can go as far as negatively affecting a companys reputation if they are known for damaging the environment. The last concern, government intervention can make it increasingly harder for a company to fulfill their goals as requirements get more stringent. The technical impacts: The technological environment is perhaps one of the fastest changing factors in the macro environment. This includes all developments from antibiotics and surgery to nuclear missiles and chemical weapons to automobiles and credit cards. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part of the next big thing, rather than becoming outdated and suffering the consequences financially. The political impacts: The political environment includes all laws, government agencies, and groups that influence or limit other organizations and individuals within a society. It is important for marketers to be aware of these restrictions as they can be complex. Some products are regulated by both state and federal laws. There are even restrictions for some products as to who the target market may be, for example, cigarettes should not be marketed to younger children. There are also many restrictions on subliminal messages and monopolies. As laws and regulations change often, this is a very important aspect for a marketer to monitor. The final aspect of the macro environment is the cultural environment, which consists of institutions and basic values and beliefs of a group of people. The values can also be further categorized into core beliefs, which passed on from generation to generation and very difficult to change, and secondary beliefs, which tend to be easier to influence. As a marketer, it is important to know the difference between the two and to focus your marketing campaign to reflect the values of a target audience. Nestle is the world leader in FMCG industry. People trust on the products launched by the company even the product is facing some problems. Nestle was doing its good job in past but now it is facing some problems of low quality of their products. Nestle is sued by someone they claim that they are doing unethical business. They are mixing unhygienic things which can cause damage to customers health. Its example is that their water is not pure and good for health. You can see dust partials in Nestle mineral water when you keep it in sunlight that shows its product quality is down. Now they have to do more making their strong position in market because when you lose your image in customers eye then it is difficult to renew their image. Marketing plan of Nestle Marketing plan of Nestle MARKETING PLAN OF NESTLE NESTLE Nestle had setup its first plant in 1961 in Moga (Punjab). The company is acknowledged as one of the leading companies in the FMCG sector with â€Å"Top rated wealth creators of India â€Å". It is progressively evolving into food, beverage, nutrition, health, wellness, and touching lives of people. Nestle India has strong brands like Maggi, Nescafe, Cerelac, Lactogen, Kit, Kat Polo, Milo and Polo. It has set up â€Å"Cafe Nescafe â€Å"and â€Å"Coffee Corners† in mini metros. Nestle is leveraging the vast consumer base in India. There has been continuous focus on values. NESCAFE In Hebrew, the word â€Å"NES† means Miracle â€Å"CAFE† means Coffee so together its a miracle with coffee. Nescafe believes in innovation, improvement, thrust on value for money. Nescafe leads the market of instant coffee with Rs.361 crore. The companys beverage products generate 22% of the companys total revenue. Nescafe has pushed into more diverse media. Global Coffee market s segregated into three segments: Instant Coffee Roast And Ground Coffee Chicory Despite the ever increasing choice available to the consumer, Nescafe original maintains its position as not only the nations favourite coffee, but also the leading hot beverage brand overall. In 1930, the chairman of Nestle in Switzerland was approached by the Brazilian coffee institute and asked to develop coffee that was soluble in hot water and retained its flavour. From these beginings came not only the worlds first instant coffee, but also the emergence of a classic brand of the millennium. After years of painstaking research, scientists at the Nestle research laboratory in Switzerland finally achieved the desired results, and on April 1, 1938, Nescafe was launched in Switzerland. Nescafe original holds the pre-eminent position with a 36.5% retail share of the instant coffee market. The coffee sector s led by Nescafe brands which account for 55% of all instant coffee sales n the UK. BUSINESS STATEMENT Nescafe business objective , and that of management and employees at all levels , is to manufacture and market the Companys products in such a way as to create value that can be sustained over the long term for shareholders , employees , consumers , business partners and the large national economies in which Nescafe operates. Nescafe is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. It continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. It s conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and the employees. Therefore recruitment of the right people and ongoing training and development are crucial. MARKETING OBJECTIVES We are going to use the method SMART: Specific: The objectives have to be clear. For example, in each shop, the company of â€Å"NESCAFE† must achieve the selling objectives. The turnover to reach will not be the same in the different shop because we make the selling objectives according to size of the shop, the frequentation, the type of the clients. Measurable: The company has to follow the different targets in the sales outlets and if each Shop allowed reaching the objectives. To measure the sales we can calculate the sales by day In order to understand how the client bought the product. With these data we can improve The strategy and the sales. The commercials can ask to the supermarket to put the product in A different way or to make more promotion. Achievable: The targets have to be realist. At the beginning the turnover would grow slowly and after the promotion, it would have a faster expansion. If we reach to win clients from Our main competitor (in a first time) and from the others tea brand (in a second time), the Sales would grow increasingly. The firm should have a long terms vision and should bereactive in front of decisions or problems which can occur. Relevant: the objectives have to be founded on fact and not on suppositions. The firm has to Respect its general strategy and its image. The firm should take into consideration the sales Of its competitors in order to be based on relevant objectives. Timed target: each objective should have a deadline. It can allow measuring the different Sales of the day, of the week, of the month, according to these data, the firm can change the Objectives or makes promotion to reach these objectives. INDUSTRY ANALYSIS TRENDS: In 2005, the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analyst believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favourable movement in the tea industry can be attributed to two major factors: (a) Consumers need for convenience and time-saving services; and (b) the positive press given to tea. For the last decade, the health benefits of tea have gained wide coverage in the media. Studies continue to show the beneficial properties of tea, with health benefits ranging from lower cholesterol levels to improve arterial health and decreasing chance of cancer. This positive press has definitely catapulted the demand for tea. Consumers believe that tea is very good for the body, thus, it is more logical to drink more tea and less soda pop and other drinks. Consumer considers Nestea as a healthy habit. COMPETITOR: One of the major competitor for Nescafe tea in the world tea markets Lipton tea. Moreover the alliance between Unilever and PepsiCo is expected to enable Lipton to strengthen its global position. Lipton tea is going above and above these days, so the competition would be strong. There are other tea also, like Tetley who s gaining good market. CUSTOMER PROFILE: There are two major target markets for ready-to-drink tea. One group s the consumers on the go. These are the employees, students, and other consumers who lead a busy lifestyle. Thus, there is a need for products that are accessible and readily available. Convenience has dominated the market, particularly the food and beverage industry. The other group is made up of health conscious consumers, specifically the baby boomers who patronize anything healthy. SWOT ANALYSIS Strengths Great leap forward in media. Sustained improvement in customer service levels. Global leader in instant coffee the company has a clear global lead in the important coffee sector, which is growing significantly in emerging markets, accounting for 21% of global value in 2007. It has solid financial base. Nestle has a number of cost-saving programmes in place and as a result ,has been able to place itself in a position where it is able to afford sizeable investment in brand development. Weaknesses Agencies spent all their time fighting each other. Adopted a pricing strategy higher than competitors. The mass-market positioning of Nescafe, presents significant difficulties in terms of tapping into the growing demand for premium coffee products. Nescafe has developed only minimal presence in tea, a sector which is benefiting notably from the rise in consumer health-consciousness. Opportunities Shortage of tea supply unlikely. Consumers are living a healthier lifestyle. Growth in tea market due to promotional efforts of healthy attributes of tea. Euro monitor International forecasts that Asia-Pacific will be the fastest growing market for hot drinks over the 2007-2012 periods. As Nescafes largest regional market, Asia-Pacific therefore presents significant opportunities for the company n spite of poor conditions in major Western European markets. It could further develop its confectionary brands n other hot drinks along the lines of existing products. Threats High quality tea prices will increase moderately. Tea market is very competitive and relative elastic. Sluggish prospects in developed markets market maturity and aggressive competition amongst retailers are set to constrain hot drinks growth severely in major developed markets during the forecast period. Increasing transport and raw material costs, mainly relating to rising bean, oil and packaging prices, are placing significant pressure on margins in the companys beverage operations. MARKETING STRATEGIES Nescafe FMCG giants wants to be a â€Å"preferred client†. Strike balance between tapping into local knowledge of markets and disseminating global practice. Communication efforts are directed effectively and with maximum return on investment. To work with the limited number of agencies so that they really know the business. Encourage its agencies and employees by making changes in remuneration. Nescafe has even in the past resorted to low-key market penetration strategies. Nescafe can take advantage of the positive press on the health benefits of tea to boost the sales of its tea product line. The company can use recent studies on the health benefits of tea as the basis of its press releases and advertising campaigns. TARGET MARKET We want to touch the target group n a progressive way. At the beginning, it is important to touch the consumers of black tea, fruit tea and health tea. In second time, we should attract consumers of the main competitor â€Å"LIPTON TEA†. The next step will be to touch the tea drinkers in general and at the end, the consumers of coffee. We can argue for the coffee drinkers that the black tea is as strong as the coffee and good for the health. DISTRIBUTION CHANNEL Mc cann and publicis mojo is the lead global agency of Nescafe. Products are sold throughout India and also are exported to Russia, Hungary and several other countries. Visibility and availability of product had been supported by smaller stock keeping units. MARKETING MIX Product Nestea will be a high quality product offered as specially blended Black tea as well as Fruit and Herbs. Contents of the Nestea black are: 40 bags, 80 bags, 150 bags, 250 bags (Family pack) The amount of bag refers to different target groups. 40 bags for singles, 80 bags for couples, 150 bags and 250 bags are Family packs. Contents of Nestea fruit and Nestea herbal is 25 bags. This is standard size, very common on the tea market (comparison with competitors) The different tastes offered will be: Peppermint, citrus fruit, mango and peach, apple, vanilla. Place Tea is imported from India because the company is able to get high quality for a reasonable price. The final product will be distributed to Retailers such as supermarkets and small shops so the end consumer has easy access to it. Place in supermarkets: The fruit and herbal tea boxes should be placed on the top of the shelves in the supermarkets. Beneath them on the middle and lower levels the black tea should be placed according to the content of tea bags. 40 bags should be placed higher than the ones containing more bags. Price Nestea price would be Content Price Nestea Black 40 bags Rs. 40.99 Nestea Black 80 bags Rs. 78.99 Nestea Black 150 bags Rs. 145.99 Nestea Black 250 bags Rs. 235.99 Peppermint 25 bags Rs. 49.99 Mango Peach 25 bags Rs. 39.99 Apple 25 bags Rs. 40.99 Vanilla 25 bags Rs. 41.99 Promotion The promotion is the most important point to launch our products because we want to be able to compete with our biggest competitor â€Å"Lipton Tea†. We are going to set up original events in order to attract new customers and consumers of the other tea brands. Promotion in supermarkets: We want to set up a stand in the supermarket in order to make tasting to the supermarkets clients. The stand should represent the brand with the colour of the company During the launch of our product, all the customers at the supermarket will receive a sample of â€Å"Nestea† for free at the cashers including a voucher which explains the game to win a trip to London. Promotional offers during the year: If a client buys a box of 150 bags, he will get a free cup or a spoon. If he buys a box of 250 bags, he will get a free box of vanilla tea. The top companies markets spend 40% of their budget on TV. FINANCIAL PROJECTIONS Updated General Fund Projection for FY 2008 There are no specific fiscal actions that result from acceptance of this report. The Fiscal impact of the FY 2008 budget projection will be considered as part of the FY 2008 budget process. As a result of updating the FY 2008 current level of services, the estimated deficit faced by the County is between $201.6 million and $238 million, which is, at the high range, $36.4 million above our August estimate. Between now and June, the projected County deficit could also change as a result of new information, and State and/or Federal budget impacts. As part of the County Executives FY 2008 Recommended Budget, the Administration is likely to propose modified solutions to address the deficit above the original $201.6 million CATEGORY FALL 2006 PROJECTIONS FEBRUARY 2007 PROJECTIONS VARIANCE % Salaries and Benefits $1,079,122,529 $1,104,392,402 $25,269,873 2.3% Services and Supplies $980,299,690 $985,905,536 $5,605,846 0.6% Other Charges $14,975,229 $13,419,939 ($1,555,290) (10.4%) Operating/Equity Transfers $312,285,789 $319,670,115 $7,384,326 2.4% Expenditure Transfers/Reimbursements ($191,727,494) ($203,671,731) ($11,944,237) 6.2% Total Net Expenditures $2,194,955,743 $2,219,716,262 $24,760,519 1.1% Total Revenues $1,993,330,215 $1,992,472,684 ($857,531) 0% Net Cost ($201,625,528) ($232,176,299) ($25,618,050) 12.7% CONCLUSION This new product will definitely help Nescafe to grow better and better. The only thing that the strategies used should be according to the plan. As according to the plan first preference should be the customers taste. The competitors are strong so in the starting we should be on our toes. Ultimately the goal s to make it big and really big. This Nestea will definitely make a change to NESCAFE. BIBLIOGRAPHY www.foodeditorials.com www.nescafe.com www.nestle.in/nestle_india_landing.aspx www.ciims.net/2008/09/nescafe_atack_green ­_tea_market.html www.allbusiness.com/marketingmarketing/236907-1.html en.wikipedia.org/wiki/nestle