Elements of Design in the Green Mile Essay

The Green Mile is an exceptional film that was created in the year 1999. This film was nominated for four academy awards: Best Supporting Actor, Best Picture, Best Sound, and Best Adapted Screenplay. This movie teaches us how different the times were back in the 1900s compared to the way it is now. The movie is set in 1935 which was during the times of the Great Depression. It also illustrates death row and how execution is still a problem to where it is not just and fair. There are several well-known actors that cast in this film. Each actor plays a very unique role and elements of design have a role where it puts everything about this movie into perspective. The cinematographer that helped to create this film had a vital role in putting all of his screen shots together to generate the perfect lighting, images that are seen by the camera, and images that the audience sees upon completion of the film (Goodykontz & Jacobs, 2011). The director, producer, screenwriter, and composer all played important roles in putting this film together to show its exceptional potential at being nominated for four academy awards. The elements of design in the Green Mile are a form of art which cannot be duplicated in a way that they have come together to create this finished product. There is a scene in this film called â€Å"Miracle Worker†. In this particular clip, illustrates how the actors are placed into the scene and positioned on the set. You will see how well their costumes and makeup are done which is part of what makes up the mise en scene. The mise en scene is all of the elements in a film that the audience sees such as the setting, make up and costumes, as well as the movement and placement of the actors. The director, Frank Darabont, is responsible for shooting many different versions on a scene (Goodykontz & Jacobs, 2011). The director will then create the final film based upon the best of those elements. Some directors will allow improvisation which is when actors come up with their own lines that they feel will fit into a particular scene. The production designer, who is also sometimes called the art director, is responsible for maintaining the sets, props and the costumes so that they are in sync with the story and the character’s role (Goodykontz & Jacobs, 2011). Production designers are head of the department on film crews and they are responsible for the art department. Basically, they may be asked to look at scripts to decide how much time the art department needs to spend on films. They also calculate the budgets to figure out how much money will be spent as well. Furthermore, they will provide their design sketches expressing detailing mood, lighting, composition and color to the art directors who oversees the production (Anonymous, 2012). In this scene, the â€Å"Miracle Worker†, the lighting is low because it is night time, but there are lights on inside of the house in the bedroom where the warden wife is lying in bed. The lighting is very dim which evokes a depressing and gloomy mood. It draws the audience into the scene to where they can feel the same pain and sorrow that the actors feel. John Coffey places his lips over the warden’s wife’s lips to retrieve the sickness of the cancer from her body. The chandelier begins to brighten and the sound of the music increases as the scene becomes more intense. There is a sign of bright lighting coming from the woman’s mouth illustrating the cancer leaving her body and going into Coffey’s body as his mouth brightens as well. That lighting is symbolic for the cancer that Coffey took away from her. Then he closes his mouth and the light goes away. However, there is still a bright light on the woman’s face for a couple of seconds as she lies there with her eyes closed, but now her face looks healthy and so young. The lighting in this scene affects the overall story of what the director is trying to tell the audience because it tells you without words what the characters in the film are feeling. It tells you that they are saddened when the light is dim and then in awe and disbelief as it brightens. The warden was in tears and was in disbelief from what he had just scene. So were the rest of the guards. Although, they were in disbelief, they also displayed a sign of relief in that the sickness has left the woman’s body. The film setting was the summer of 1935 when Hanks was a corrections officer in charge of death row inmates at Cold Mountain Penitentiary during the Great Depression days. This is during the time where unemployment was very high. It only got worse in time before it got better. Even taxes had increased which made it that much more difficult for people to survive. During this period of time racism still existed in this culture. John Coffey was beaten, convicted and sentenced for execution all because he was a black man suspected of raping and killing two little white girls with no valid proof. Costuming can tell us almost everything we need to know about a character. The costuming of the woman showed a great deal of sickness within her face. The makeup on her looked so believable that it almost looked like she was a rotting corpse. Then the costuming took a turn as she was healed from the sickness. She became beautiful and peaceful. Elements play a significant role in affecting the film’s plot. For example, Coffey was dirty and sweaty because it was hot. So this illustrated that he was not clean and did not have any clean clothes. He did not come from a place where he had nice attire. Now if he was clean and had on fresh clothes, the scene would not be as emotional. Nobody really expected Coffey and the way he looked to have such supernatural powers except for Hanks because he had already experienced it for himself. Hairstyle and makeup can help tell the story by showing how the character may feel at that point and time in a scene. It can also set the tone of the scene and the audience can feel exactly what the characters are feeling based on how they look. As the warden puts his hand over his mouth, and the screen zooms in on his face, you can see the stress and pain in his eyes when they start to tear up. The three guards are well dressed in uniform. They have ties and hats. They all look very sharp like they’re about to conduct a ceremony. They are well groomed with no facial hair just like military service members in uniform. The guard’s hairstyle and make up tell the audience that they care about their appearance and how they carry themselves as correction officers. They guards display a sense of caution because Coffey is a convicted criminal, but at the same time they display hope as Coffey talks to the warden’s wife and begin to use his supernatural power. In my personal opinion, I think that the mise en scene was very well put in this movie. The use of color which made the room dim definitely heightened the suspense of the film especially during the particular scene where the light goes from dim to bright and then dim again. The warden and the guards were in well placed positions while Coffey sat on the bed and performed his supernatural miracle to cure the warden’s wife from her sickness. The mise en scene was done very well by illustrating that the woman was sick and then healed by a miracle performed by a black man who was wrongfully convicted and sent to death row while he awaited death by electric chair. All of the elements flowed in a harmonious way because the music went well with the lighting when it was dark, and then became bright when Coffey used his super natural powers to heal the sickened woman. The audience is easily drawn into the film because of the cinematography that takes place in the movie. The actors, lighting, music and setting go hand in hand together. Therefore, it is not discordant at all. The design elements are definitely in sync with Frank Darabont’s vision. From the beginning of the scene, the elements in the film were symbolic to his vision. He wanted the audience to feel every bit of emotion that the characters were feeling. The intensity as Coffey spoke to the warden’s wife grew as he introduced himself to the time he ridded her from the illness. Not only did it make the warden cry and the guards emotional, but I’m sure that the audiences who watched this movie were just as emotional as everyone in the film. So Darabont did a great job by piecing everything together to get the right vision for the scene. The Green Mile had great chemistry as everyone played key roles in making this film. The film could not have been accomplished without the help of everyone coming together and doing their part, from the directors to the actors. The elements of the mise en scene were symbolic throughout the movie so that it really touched the audiences. It placed the viewers in the film as if they were part of the script. The director and the cinematography of the film gave it the extra edge that was needed aside from the actors. The elements worked so well together harmoniously that once the film was put together, it couldn’t be done again the way it was the first time around. References Anonymous (2012). Production Designer. http://www.media- match.com/usa/jobtypes/production-designer-jobs-402758.php Goodykoontz, B., & Jacobs, C. P. (2011). Film: From Watching to Seeing. San Diego, CA: Bridgepoint Education, Inc. https://content.ashford.edu

Will Biofuels Solve Global Warming

Will Biofuels solve global warming? Global warming is caused by greenhouse gasses; these trap heat in the earth’s atmosphere that should escape from the earth. Global warming is causing sea levels to rise and ice caps to melt this could lead to coastal cities flooding, droughts in area’s which usually get rain and less crops to list only a few affects. The cause of global warming is â€Å"greenhouse gasses† these gasses include nitrous oxide carbon dioxide and water vapour.Cars produce CO2, H20 and trace amounts of nitrogen oxide all greenhouse gases, with the amount of cars on the road surpassing the 1 billion mark in 2010 according to Ward’s Auto with the average car realising 7 tons of CO2 each year it is easy to see why cars are one of the biggest contributors to global warming, producing energy for factories to work also produces harmful gases one solution to this problem is Biofuels. Biofuels is the term given to living or recently living biological material which can be used to fuel cars and other forms of transport they can be derived from any Biomass include animal waste products. Also read: What Unique Challenges Do Aquatic Plants Face That Terrestrial Plants Do NotOne of the main advantages of Biofuels is that they are almost carbon neutral; when a crop is growing it performs photosynthesis to create sugars and other organic compounds that provide energy during this process plants take in CO2 when these crops are turned into Biofuels and burned this CO2 is realised back into the atmosphere as no more CO2 has been added it is carbon neutral however some CO2 is produced in transporting these crops and turning them into Biofuels so they are not completely carbon neutral.Unlike fossil fuels such as petrol Biofuels are a renewable energy source this means they will not run out as crops can be grown back relatively quickly. Biofuels can be created anywhere in the world meaning it is accessible to many people. Biofuels are also cheaper to run than petrol or diesel with the price of petrol rising due to it depleting amount Biofuels are cheaper to attain. Other benef it of Biofuels is that they provide jobs and industry for many farmers all over the world.One popular type of Biofuel is Biodiesel which has many advantages * Simpler to make than other Biofuels such as Ethanol * Burn up to 75% cleaner * Provide new source of income for farmers However Biofuels also have their disadvantages one of the main problems is the land needed to produce the crops. In the UK in 2010 71. 61 % of the UK land was used in agriculture this left around 28. 39 % of land for other uses, coming of the lack of land environmentalist worry that the habitat of any animals and wild plants creating the room to grow Biofuels.At this moment in time Biofuels are not sustainable without affecting the price of food and production. Though Biofuels will give farmers more income however it will give farmer more income than growing crops does this leads to the danger of farmers stopping the growing of crops to grow Biofuels this could lead to less food production and ultimately star vation. Biodiesel also has disadvantages *   sustainability issues * Making biodiesel is not very efficient Biodiesel cannot meet the demand of diesel.Biofuels are not the only alternative fuels Hydrogen fuel cells could also be used in cars to power them they are cleaner than most fuels. Electrical cars are also become increasingly popular however unless the electricity is produced using Biofuels they can still be damaging on the environment. There is no definitive answer to â€Å"Will Biofuels solve global warming† as the issue we are in is far too complex for just one solution, Biofuels along with other renewable energy sources e. g. wind turbines and hydroelectric power would provide a more viable solution to global warming.

Herzbergs Two Factor Theory Essay

1.0 INTRODUCTION Motivation is an important driver in an organisation and is crucial to the management of intellectual capital. Motivation underlies what employees choose to do (quality and/or quantity), how much effort they will put into accomplishing the task, and how long they will work in order to accomplish it. Employees who are motivated will work more effectively and efficiently and shape an organisation’s behavior. A motivated workforce will have a strong effect on an organisation’s bottom line. Motivation is strongly tied to job satisfaction. Job satisfaction is how individuals feel about the tasks they are supposed to accomplish and may also be influenced by the physical and social nature of the workplace. The more satisfied employees are with their jobs, the more motivated they will be to do their jobs well. There are several important studies relating to motivation. These include Abraham Maslow’s hierarchy of needs, Frederick Herzberg’s study of hygiene and motivational factors, Douglas McGregor’s Theory X and Theory Y, Victor Vroom’s Expectancy Theory, and J. Stacy Adams’ Equity Theory. It is worth noting that the paper will give some highlights of the above mentioned theories so as to give a bigger picture on the subject of motivation, further the paper will give brief definitions of some key concepts such as motivation and job satisfaction. It is also important to state here that the paper will restrict itself to the two factor theory by giving a brief explanation on the theory and then zero in on each of the hygiene factors in detail after which the position of the author on the subject under discussion will be outlined and the conclusion shall follow with the bibliography. 1.1 DEFINITIONS OF KEY CONCEPTS As posited by Vroom (1964), the word â€Å"motivation† is derived from the Latin word movere, which means â€Å"to move†. Motivation is an internal force, dependent on the needs that drive a person to achieve. Schulze and Steyn (2003) affirmed that in order to understand people’s behaviour at work, managers or supervisors must be aware of the concept of needs or motives, which will help â€Å"move† their employees to act. Locke (1976) defines job satisfaction as the positive emotional state stemming from valuation of a person’s experience associated with the job. Job satisfaction is associated with salary, occupational stress, empowerment, company and administrative policy, achievement, personal growth, relationship with others, and the overall working condition. It has been argued that an increase in job satisfaction increases worker productivity (Wright & Cropanzano, 1997; Shikdar & Das, 2003). Therefore, job satisfaction has a major effect on people’s lives. Locke (1976) indicated that job satisfaction most commonly affects a person’s physical health, mental health and social life whereby people who are satisfied with their jobs will tend to be happy with their lives. Breed and Breda (1997) indicated that job satisfaction may affect absenteeism, complaints, and labour unrest. In view of this, satisfied workers will be much more productive and be retained within the organisation for a longer period, in contrast to displeased workers who will be less useful and who will have a greater tendency to quit their jobs (Crossman, 2003). More importantly, satisfied workers not only perform better but also provide better service to customers, which could result in improving customer satisfaction. It is assumed that motivation and satisfaction are very similar and that, in many cases, they are considered to be synonymous terms. According to Hersey and Blanchard (1988), motivation and satisfaction are quite different from each other in terms of reward and performance. The authors point out that motivation is influenced by forward-looking perceptions about the relationship between performance and rewards, whereas satisfaction involves how people feel about the rewards they have received. In other words, motivation is a consequence of expectations of the future while satisfaction is a consequence of past events (Carr, 2005). Researchers have given considerable attention to employee job satisfaction because it is closely related to the quality of the employee’s life. Jenner (1994) insisted that increasing the employee’s job satisfaction or morale is an important technique for eliminating absenteeism, reducing turnover, and eventually raising productivity. Barber (1986) found that job dissatisfaction was associated with greater absenteeism and higher turnover rates. With high job satisfaction, the employee tended to show stronger organizational commitment and higher intention to remain with the company. 1.2 UNDERSTANDING MOTIVATION USING THEORIES Theories of motivation can help us understand why people behave as they do. No theory has a Universal approach to explain human behaviour, because people are too far complex (Donnelly, et al.1996). Two important groups of theories are content theories and process theories. Content theories are concerned with identifying what factors in an individual or the work environment energise and sustain behaviour. Process theories try to describe how behaviour is energised, directed, and sustained. Process theories first attempt to define variables in choice, i.e., Should I work hard? (Choice); how hard do I Work? (Persistence). Maslow’s Hierarchy of Needs posits that behavior at a particular moment is determined by the strongest need. He placed them in a framework referred to as the hierarchy of needs because of the different levels of importance. Those needs that come first must be satisfied before a higher-level need comes into play. Equity Theory posits that perceived inequity is a Motivational force. Workers evaluate equity using a ratio of inputs to outputs. Inputs include qualification, experience, effort, and ability. Outcomes include benefits. Inequities occur when workers feel that outcomes are not compatible with inputs. Expectancy Theory asserts that employees are motivated to make choices among behaviors. If employees believe that effort will be rewarded, there will be motivated effort, that is, they will decide to work harder to receive a reward. Expectancy is the belief that certain behaviours will or will not be successful. Preferences are the values a person attaches to different outc omes. 2.0 THE TWO FACTOR THEORY Herzberg’s two-factor theory of motivation (1959) explains and studies the factors that play a key role in making the employees of an organisation satisfied or dissatisfied with their work and job profiles. The two factors are- hygiene factors and motivators. If hygiene factors are absent, they can lead to creation of dissatisfaction among workers, but when they are adequate, they alone cannot lead to satisfying workers in the work environment. On the other hand, motivators are the factors that are related to the nature of the job and play a significant role in providing satisfaction among workers and leading to higher level of motivation (Bassett-Jones and Lloyd 2005). Employees all over the world not only want job security but also want quality employment. They desire to be given ample opportunities for advancement, good working conditions, and fair treatment by managers, autonomy on their work, challenging jobs and responsibility (Miner 2003). These factors are included in the motivator factors given by Herzberg and still hold true today in contemporary business environment. Today’s organisations focus on teamwork and cohesion among the group so as to create an inductive environment for work where employees are motivated to work and contribute to attaining the goals of the organisation. Cock and Davis (1990) demonstrate that work quality is one of the major factors that determine satisfaction among employees in terms of motivation. For instance, if an employee has adequate money, but he has no meaningful work, then the employee starts feeling lack of self value, which is again in coherence with the Herzberg’s theory that when money stops being the driving force of motivation for employees, psychological rewards take its place and become more crucial as well as significant in terms of acting as a driving force of motivation. So, money stops acting as the motivator for employees beyond a certain threshold (Critical Analysis of Adam J. Stacy’s and Frederick Herzberg’s Theories on Job Satisfaction of Employees 2012). In today’s business scenario, sources of satisfaction at work and the ways in which jobs can be designed so as to make the work itself more challenging and enriching can motivate employees and help organisations attain their aims and goals as mentioned in Herzberg motivation theory (Locke and Latham 2004). Herzberg stated that the only way to motivate employees in the organisation is to give them challenging work so that they can feel a sense of responsibility as well as belonging towards the organisation. Today, employees are involved in decision making due to which they feel more responsibility as well as find themselves at a higher level of motivation. Intrinsic drivers dominate over external stimuli in terms of motivation and lead to enhanced contributions towards organisational success. According to Herzberg’s book on Work and the Nature of Man 1973, he says man has two sets of needs: his need as an animal to avoid pain, and his need as a human to grow psychologically. The biblical personages of Adam and Abraham are used to illustrate and develop the duality of man’s nature. Briefly, as Adam, man is pictured as an animal whose overriding goal is to avoid the pain inevitable in relating to his environment. On the other hand, looking at man in his totality, in addition to his avoidance nature there exists a human being who is impelled to determine, to discover, to achieve, to actualise, to progress and to add to his existence. These needs summarise the Abraham concept of man Work and the Nature of Man 1973. A basic understanding of the concept is that man exists as a duality and has two sets of needs present at the same time. Another interesting and important aspect of man’s dual nature follows in that the two sets of needs of man are essentially independent of one another. That is, each of the two concepts of man consists of a system of needs that operate in opposing directions. Furthermore, seething the needs of one facet of man (Adam) has little or no effect upon the needs of the other facet in man (Abraham). It should be noted that since both sets of needs exist in man at the same time both must be served and one will not substitute for the other. To illustrate, one cannot find happiness simply by avoiding physical pain, or avoid pain by finding happiness. From this illustration it becomes apparent that happiness and pain are not polar opposites of the same feeling originating from the same source; that is, happiness and pain are not on the same continuum. This is the principal upon which the Herzberg two-factor theory is based. Job satisfaction and job dissatisfaction represent two separate and distinct continua just as observed earlier with respect to happiness and pain. Herzberg offers another analogy-as follows-to help explain this way of thinking about job attitudes; let us characterise job satisfaction as vision and job dissatisfaction as hearing. It is readily seen that we are talking about two separate dimensions, since the stimulus for vision is light, and increasing and decreasing light will have no effect on man’s hearing. The stimulus for audition is sound, and, in a similar fashion, increasing or decreasing loudness will have no effect on vision. Herzberg analysed and classified the job content factors or satisfying experiences as follows –Achievement -Recognition -Work itself -Responsibility-Advancement –Growth. According to Herzberg, these factors stand out as strong determiners of job satisfaction. Job responsibility and advancement being the most important relative to a lasting attitude charge. Achievement, more so than recognition, was frequently associated with such long-range factors as responsibility and the nature of the work itself. Recognition which produces good feelings about the job does not essentially have to come from superiors; it may come from subordinates, peers, or customers. It is interesting to note that recognition based on achievement provides a more intense satisfaction than does recognition used solely as a human relations tool divorced from any accomplishment, The latter does not serve as a satisfier, Rush, H. M. F. (1969- 92-93; 9:370) Compared with the satisfiers or motivators are the factors which cause low job attitude situations or job dissatisfaction. Such factors were found from the analysis of the study results to be associated primarily with an individual’s relationship to the context or environment in which he does his work. These factors are extrinsic to the work itself and are referred to as dissatisfiers or hygiene (or maintenance) factors. Herzberg categorized the context or environmental factors causing dissatisfaction to include: Dissatisfies: – Company policy and administration – Supervision – Working conditions – Interpersonal relations (with peers, subordinates and superiors) – Status – Job security – Salary – Personal Life 3.0 Hygiene Factors Why, for instance, do hygiene factors serve as dissatisfiers? Why, on the other hand, do motivators affect motivation in the positive direction? Consider the answers to these questions in terms of the distinction between the two sets of human needs (Adam vs Abraham). One stems from man’s animal nature and his need to avoid pain. This set consists of the needs for which the hygiene factors are relevant. The word â€Å"hygiene† is a medical term meaning preventative and environmental. This is an –appropriate term in view of the fact that the hygiene factors represent the environment to which man as an animal is constantly trying to adjust. The dissatisfies or hygiene factors previously listed are the major environment aspects of work. Because these factors serve only to reduce pain, they cannot contribute to positive satisfaction but only to the avoidance of dissatisfaction. Herzberg found, for example, that good working conditions (Physical, environment, congenial co-workers, good supervision) were rarely named as factors contributing to job satisfaction; however, poor working conditions were frequently cited as sources of dissatisfaction. Herzberg argued that improvement in the hygiene factors would only minimise dissatisfaction but not increase satisfaction and motivation. In order to motivate employees, the managers must ensure to provide the hygiene factors and then follow the motivating factors. When hygiene factors are adequate, people will not be dissatisfied; but at the same time they may not be fully satisfied. They will be in a neutral state. If we want to motivate people on their jobs, it is suggested to give much importance on those job content factors such as opportunities for personal growth, recognition, responsibility, and achievement. These are the characteristics that people find intrinsically rewarding. Herzberg model sensitises that merely treating the employees well through ‘good’ company policies is not sufficient to motivate them. Managers should utilise the skills, abilities, and talents of the people at work through effective job designing. In other words, the work given to employees should be challenging and exciting and offer them a sense of achievement, recognition, and growth. Unless these characteristics are present in the job, employees will not be motivated. A company policy that treats workers well may not be motivation in itself if there is no clear career progression plan or it hinders progression whether through strict staff development policy or lack of provision of scholarships. For example, some companies have policies that a worker needs to serve a minimum of 8 years for them to be granted paid study leave without sponsorship; in view of the life expectancy which is significantly reduced, it may not be possible for an employee to wait for that long. Additionally, an employee may have added responsibilities such as taking his children to school thereby making it extremely difficult for them to pay for their own studies. It is important to note that even in situations where this policy is elaborate, it may not bring motivation in itself unless it be accompanied by a motivator such as personal growth or recognition. There are a number of managerial styles that are adopted by different supervisors; some are strict and do not consult while others are open and make workers autonomous. The quality of supervision alone, however, will not motivate a worker. Even when the supervision is good, it may not motivate a worker unless this good supervision is coupled with achievement, where the worker is given a normal task load and these tasks are smart in nature. Only then can this be a source of motivation. Despite being good, the supervisor must be seen to apply the concept of equity in dealing with subordinates, if this aspect is absent, then the workers may be dissatisfied Factors that involve the physical environment of the job: amount of work, facilities for performing work, light, tools, temperature, space, ventilation, and general appearance of the work place. In a company were working conditions are poor, workers will not be motivated to work. For example, a receptionist who works in a small and stuffy room will not be motivated to go for work the following day. Even if such a person worked in an air conditioned room with good chairs, but the company does not recognise her contribution to the organisation, she may decide to leave the organisation because she will not be motivated. So it is only when these factors are combined that one will be motivated. For example, when such a worker’s contribution is recognised even by management writing her a letter of appreciation, then there will be motivation and satisfaction. When it comes to job security, which is employee’s job tenure and/or the company’s stability or instability, objective signs of the presence or absence of security, it is worth noting that when a job is secured it will produce a good feeling or the psychological well being of the employee will be good. However, on its own, it cannot provide motivation unless a balance is struck between the motivators and hygiene factors as outlined by Herzberg In Herzberg’s two-factor model pay is a maintenance factor that should not contribute significantly to motivation. The money that employees receive is actually a package made up of salary, and other fringe benefits such as transport, housing, furniture, medical allowance. Others include meal subsidy and utility allowances. This pay is given across the board or is universal and, therefore, a worker will not feel anything special about this pay unless it is given to workers who have performed exceptionally well and not to everybody else. In this case, it becomes a merit pay. For example, a government worker who has been in service for five years at a given position will be given the same salary as someone who has just graduated from the university because they have the same position and qualification and salary scale. In such a situation, salary will not be a motivation for the one who has served longer. In view of this, the employee who has worked for five years will only be motivated if his salary is different on account of performance and length in service. Here, we see an aspect of recognition coming into play. In expectancy theory, pay can satisfy a variety of needs and influence choice and behavior, while in equity theory, pay is a major outcome that one compares with other employees. The relationships between the worker and his or her superiors, subordinates, and peers-by which we mean the related interactions and social interactions within the work environment-play a major role in determining how employees feel about their work. Ordinarily a good and warm relationship with one’s supervisor would entail no dissatisfaction on the part of the worker. However, if the company does not recognise one’s effort or contribution to the organisation, then they will not be motivated. In order to motivate, good supervision has to be coupled with a good company policy and recognition. 4.0 Conclusion The concept of Herzberg’s Two-factor theory is one that focuses on understanding the acceptable hygiene factors that prevent the employee from being dissatisfied. It must be noted, though, that hygiene factors do not do much to motivate the employee and the management of companies has to seek other ways of achieving this. The main idea behind such factors is that they may spell the difference in the perceptions that employees hold with regards to their work and their relationship with their organisation of choice. It must be noted that both factors (hygiene factors and motivation factors) must exist in order for the employee to be motivated in his work, in the best way that he/she possibly can. If there are missing factors (whether they may be hygiene factors or motivation factors), it is possible for the employee to be dissatisfied and not perform in the best way that they can. If all the hygiene factors are present and even when there is more than enough of a hygiene factor present, then it is possible that the employee would still not be motivated. Thus, in order for managers to successfully motivate their employees, there is a need for them to determine the appropriate and the sufficient motivation factors to use. Although, it is not always necessary that motivators keep motivating employees all the time and hygiene factors cause dissatisfaction. Some of these factors can interchange their roles as well. Therefore, it is required on the part of managers to adopt more pragmatic approach and apply a blend of both motivator factors and hygiene factors to attain the individual as well as organizational goals with efficiency and effectiveness

Business & Project Creation Essay Example | Topics and Well Written Essays - 1000 words - 1

Business & Project Creation - Essay Example equently observe a variety of aspects concerned in entering, or not entering, a market, together with the markets structural blockades to entry and the probable response of competitors. Market Analysis can work out a study using a mixture of surveys, focus groups, questionnaires and/or telephone interviews. This before time analysis will make one more conscious of companys strengths and weaknesses and progress chances of gaining an aggressive benefit and increasing market share. The Market Analysis Team has foundation abilities in performing market assessments and public strategy impact assessments using an analysis model. Any cost-effective model — which reproduces a detailed nominal cash flow for fresh products — estimates earnings, cash flows, and debt payment to estimate a projects leveled cost-of-launch, nominal Internal Rate of Return, and annual Debt-Service-Coverage-Ratios. The Market Analysis Team encourages and facilitates greater acceptance of new technologies in the market by functioning with services and other stakeholders to recognize suitable technologies and to deal with system incorporation matters. The Market Analysis Team fosters improved understanding of the role of markets by identifying market barriers and opportunities, and promoting market-based solutions, when possible, to achieve greater development. The Market Analysis Team informs and guides the key conclusion makers in order to optimistically manipulate progress decisions. This contains developing the establishment of nationwide and regional electorates through work with a range of interest groups, and given that support to client and stakeholder groups to widen and execute market-based plans for its products. The Market Analysis Team carries out assessments of the insinuations of industry reorganization for its new products technologies. One has to execute analyses of diverse suggestions for a normal, transmission pricing, and autonomous system operators; as well as analyses

New Media & International Communcation (Please refer to the Essay

New Media & International Communcation (Please refer to the attachment) - Essay Example The author is then able to describe how television and technology continue to evolve with self – generating forms through mediums such as new enhancements to movies and demands from individuals that are interested in watching the television. Opinion of Reading The main concept which Williams uses in the article is one which draws logical conclusions about the idea of technology and television and how it has evolved. The concept of television and technology becoming a natural part of evolution while meeting new needs in society can be seen and determined with the approach which Williams uses. The main point which can be seen as true, as well as the main strength of the reading, comes from the idea that this was the next step in technology and science. While there may have been components which were altered by inspiration or the desire to create something new, there were also several ideals which led to the evolution of technology with the television as the next step for society and specific needs. The second strength of the argument that Williams uses is by stating that this was a social concept that was based on natural evolution. The strength of the argument is one which can be noted by the demands in society which occurred before the television, specifically with the uses of entertainment, radio and other forms of technology which began to appear. From one perspective, these demands were created by social groups because of a desire to have something new. However, it can also be proven that the demands led to the idea of creating something new for entertainment which society could respond to for communication. From this perspective, Williams’ argument holds strength in showing that the television was a natural part of social evolution. While these two main points show strength in the argument, there is also a question of whether this can be considered natural evolution. If the television were never invented and didn’t become a demand in so ciety, then evolution may still have continued but with different devices. The concept of whether the social demand was a need and had to be created becomes the main weakness by Williams. The use of the television was created to build a response in society and to create new expectations with what technology could do. More important, it can be seen that the evolution was based on innovation and inspiration from different devices which had led up to the television. While the evolution was a natural ideology from past innovations and expectations of society, it was also created for new communication as one that was inspirational then built demand, as opposed to being the next evolutionary process in technology. The main weakness that Williams has with the idea of evolution can be seen from examples which are used today. The Internet is an example which shows how the evolution, while seeming natural, is also innovation that creates responses from social groups. The Internet boom from th e 1990s and to the present day was based on using more communication, faster technology and other approaches. Different portals are now used to enhance this. When looking at these portals, one can see that some are successful and

Biomedical Issues in Autism Speech or Presentation

Biomedical Issues in Autism - Speech or Presentation Example Of special interest is the toxicological perspective which is, to some extent, also related to environmental factors. One important aspect is the role of environmental toxicities that can initiate or aggravate autistic symptoms in predisposed individuals. Etiologically speaking, certain metabolic abnormalities have been blamed to play a central role towards development of autism. This is manifested by the increased incidence of inflammatory disorders of the gastrointestinal system noted in autistic children. Such metabolic differences have been investigated in various studies, and it has been suggested that it is highly likely that other metabolic inefficiencies of this type render autistic individuals unable to cope with toxicities prevailing in the immediate environment of such individuals. These disorders of metabolism, therefore, contribute towards the development of autism in individuals by limiting their ability to overcome the metabolic challenges posed by the environmental to xicities. A major toxicity that has been studied in this regard is the presence of excess amounts of mercury in the environment of those who develop this condition. Review of Current Literature Although mercury is considered to be present in trace amounts in our environment, there are points in the mercury cycle where its interaction with life forms becomes significant enough to be considered as a contributor of disease. Once it is converted into methylmercury, it becomes volatile and soluble enough to get bio-accumulated in food chains (Utah.Gov). Mercury has been identified to be a neuro-toxin, and causes defects in memory, cognitive thinking, language, visual ability, and motor skills. These manifestations are more marked in developing brains. Common sources of exposure to mercury include food (fish etc.), dental amalgam, batteries, coal, and medical products including vaccines. There have been heated debates about the link between mercury and autism, and it appears that the vast majority of studies which deny such linkage are carried out under the influence of those who have a vested interest in promoting the concept of mercury being safe for human consumption. The reason for this claim is the fact that sufficient evidence exists to support a link between the two (DeSoto and Robert 165). Studies conducted to evaluate the level of mercury in hair and nail samples of autistic individuals have also pointed out that mercury can possibly act as a causative or contributive factor. The level of mercury in these tissues is considerably higher in autistic individuals as compared to their healthy counterparts (Priya and Arumugam 148). The notion that altered metabolic processes contribute towards the pathogenesis of autism due to mercury poisoning has been supported by research work. Of considerable importance is the observation that adverse reactions and abnormal development in autistic individuals correlate closely to their exposure to vaccines containing mercury as their constituent element. Higher levels of mercury in autistic individuals may be attributed to a different or defective pattern of metabolism in these individuals (Majewska et al. 196). Studies designed to seek a relationship between elevated levels of mercury in blood and the presence of autism have found a positive

Design for United Natural Foods Inc Essay Example | Topics and Well Written Essays - 250 words

Design for United Natural Foods Inc - Essay Example The rampant global warming portrays as the biggest threat to the company’s objectives. This is due to increase in food shortage due to drought, increase in the federal government restriction on greenhouse wastes to the environment and fluctuations of oil fuel prices due to economic changes. LEED will reduce production costs by almost 50% due to the reduction power usage and the reduction of over reliance on electricity and diesel (United Natural Foods, Inc. 2014). The use of renewable energy reduces carbon dioxide emissions, thus reducing taxes on environmental pollution. The use of recycled materials to build its warehouses has increased the space by 185%, making enough room for production and storages at a cheaper cost. The reduction in lighting power by 18% helps reduce expenses (United Natural Foods, Inc. 2014). This reduction in production costs will hence increase the profit margin, making the company restore its competitive advantage. The ability to conserve the environment will improve the goodwill of the company that will be useful for successful

Judicial activism of the European Court of Justice Essay

Judicial activism of the European Court of Justice - Essay Example In spite of this, the ECJ tends to take a cautious approach in adopting the policy. It is worth noting that the ECJ has a constant need to develop general principles for procedural purposes, which can sometimes be interpreted as activism (Kelly 315). Unlike federal states, there is no hierarchy relation between European community laws and national laws. Therefore, these two sets of laws coexist in the European judicial environment. As such, there is a need for certain comprehensive principles to resolve problems arising from conflict between these two sets of laws and the ECJ took up this boundary-pushing duty of setting up principles such as the direct effect and primacy. The EU Treaty does not assign the ECJ federation duties and its assumption of this role can be interpreted as judicial activism (Kelly 315). Member states, institutions and individuals in the EU are bound by the constitutional principles developed by the ECJ when they act within the community. In a series of decisi ons, passed in the 1960s and 1970s, the ECJ established doctrines that have served as precedents of a theory of legal intervention into the relationship between Member States and the Community. In an apparently activist approach, the ECJ held that the provisions of the Treaty could have a direct effect in its ruling on the 1963 Van Gend en Loos case. This essentially means that individuals and private citizens could sue national governments in the national courts for failing to enforce the Treaty. In its declaration, the ECJ stipulated that the Treaty is superior to an agreement that creates mutual obligations between contracting states insisting that the Community constitutes a new legal order of international law limiting the sovereignty of states within limited fields (Abels and Joyce 59). In the case of Costa v. ENEL, the ECJ established the supremacy doctrine meaning that state transfers of legal powers were irreversible and permanently limited their sovereign rights. In its ru ling, the ECJ decreed that the EEC treaty was no ordinary international treaty and had its own legal system which upon enforcement of the Treaty became an integral part of the legal systems of Member States and their courts were bound by the system. It further stated that the creation of a community of unlimited duration, with its own institutions, personality, legal capacity, capacity of representation on the international plane and most importantly, real powers limiting sovereignty of Member States or the transfer of power from the states to the Community, members had effectively limited their sovereign rights, within limited fields, creating a body of law binding their nationals and themselves(Abels and Joyce 59). In the Francovich case, the court resolute that the failure of Member States to swap orders amounts to a breach of Community law and as such were obliged to compensate harm suffered by individuals. The court in its ruling held that the complete efficiency of Community r ules would be compromised, and the protection of the rights they grant weakened if individuals were denied redress when their rights were infringed by violation of Community law for which a Member State was responsible (Dougan 157). The ECJ developed the preemption doctrine in a series of cases. This doctrine implied that

Technology ethis in the classroom Essay Example | Topics and Well Written Essays - 750 words

Technology ethis in the classroom - Essay Example When computers are properly utilized, they can be good tools for education, as well as an investment. Everyday, schools, as well as teachers and students, are reliant on computers in the performance of everyday activities. Teachers can use them in recording student grades, as well as the reception and sending of mail. The individual can use them to create, store, and manage critical information. Therefore, they must be protected from loss, misuse, and damage. For instance, school districts are expected to ensure that a student’s information regarding learning problems, grades, attendance rates, and personal data is protected from loss and maintains confidentiality (Barcalow et al 1). While the use of the internet has significantly revolutionized communication, as well as provided new educational tools for student learning, it has also come with risks and raised ethical issues for all students in different grades (Sandler 1). This has also made for various opportunities for ill egal and inappropriate behavior, as well as behaviors that are deemed unsafe for the students. More K-12 educators, progressively, have come to appreciate the urge and importance of utilizing the internet for instructions, as well as teaching and familiarizing the students with knowledge and critical thinking skills required for production of responsible citizens in and out of school. Some school districts have successfully completed the incorporation of internet safety and security lessons into their curricular, in preparing students from every grade for responsible and ethical behavior when operating online. I would proceed to implement security through teaching students to raise questions on the reliability and authenticity of websites that they access (Sandler 1). The learners need to be provided, as well as permitted to utilize specific websites for research purposes. Additionally, the students need to be provided by a protocol set for which they are required to follow if somet hing that they find appropriate appears on the computer screen. Most of the cover news on issues that have to do with internet safety and security issues are mainly focused on the young learners and, for this reason, it is vital to begin education efforts aimed at this (Conway 1). I would encourage the implementation of web usage education immediately the learners begin using computer technology. Learners and students in the first two grades need to be taught to on application and use of passwords and why this needs to be kept secret. I would also create copyrights with students using agreements in the classroom, as well as parents signing acceptable policies for use that regulate the use of technology in school. The usage of the web would incorporate acceptable policies of use that need to be the first line of defense in order to avert unlawful and insecure use of technology resources in the school (Conway 1). The technology policy must be reliable with in comparison with policies used for other resources that relate to the school, replicating the school’s goals and mission. Three ethical practices would be implemented in the classroom. For one, it would be essential to solicit parent involvement. Not only the learners and tutors will be targeted by internet safety and security education (Vance 1). It is important for school districts to hold, at schools, internet safety rights for both students

Module project Assignment Example | Topics and Well Written Essays - 2000 words

Module project - Assignment Example The company operates in all areas of oil and gas industry, these areas include exploration of oil and gas, supplies and distribution, marketing, production, refinery, petrochemical development and power generation (McIntosh, 2001). The company is also concerned about environmental conservation, and it has invested heavily on the production, and distribution of renewable energy (Carroll, 1999). It supports initiatives of developing and distribution bio-fuel energy, wind and solar power, and hydrogen energy. Shell has branches in 100 countries, and operates an approximate number of 44000 service stations. The company producing more than 3 million barrels of oil per day, and this makes it second to Exxon Mobil. Due to its massive size, and huge capital base, the company is an important player in the international system. It has the capability of influencing world leaders to enact policies that will encourage capitalism, and liberalization of their economies (Carroll, 1999). Due to its s ize, and the complex business activities the company engages in, the company operates under four main divisions. These are projects and technology, upstream international, upstream Americas, and downstream (Bruijn et al, 2002). The role of upstream international is to manage business operations of shell that are outside the American continent. The division is responsible for identifying new oil and gas fields. It refines crude oil, liquefies it and transports the gas. The division creates the necessary infrastructure required to supply and deliver the oil products of the company to the target market. The division operates through geographic locations, and each location has its own CEO. In some instances, the upstream international unit collaborates with all its geographic units to deliver a service considered essential and important (Bruijn et al, 2002). This only applies when the geographic unit of the company does not have the necessary skills to deliver the service. The Projects and Technology department is responsible for developing new and technological innovative systems, for purposes of improving the efficiency of the organization. The Unit concerns itself with the distribution of the organizations major projects, and it is not restricted to regions (Carroll, 1999). It supplements the technological innovations of Upstream and Downstream divisions of Shell, and it is responsible for providing leadership and advice on the areas of environmental conservation, health, safety, and procurements and contracting. The downstream division is responsible for the production, manufacture, marketing, and distribution of the products and services of Shell Company. The unit refines, distributes and transports crude oil products (Green, 1985). The upstream America is responsible for the business activities of the organization in North and South America. In this region, the organization looks for new sources of oil, and gas. It also creates an infrastructure that has the capability of efficiently transporting the products of the company to its target markets (Jordan, 2001). The division is responsible for extracting bitumen from oil sand. It converts them to crude oil, and thereafter refines them to produce energy. The main objective of the company is to search for oil and gas, and thereafter produce the product, manufacture it’s, and deliver the product to the market. The company also explores for gas, refines it, and transports

Experimental Study Essay Example | Topics and Well Written Essays - 500 words

Experimental Study - Essay Example Initially, participant clinics, instead of individual participants, were recruited based on the following inclusion criteria: (1) willingness to participate in the study; (2) the number of patients; and (3) similarity of clinical routines. During this stage, there were a total of 179 patients in all the clinics being considered. The following exclusion criteria were adopted in the selection of individual participants for both groups: (1) duration of diabetes of less than 6 months; (2) mental retardation; (3) lack of fluency in the Dutch language. Only eight patients were excluded, but 80 patients refused to participate. After the baseline data have been obtained, 2 clinics were allocated for monitoring intervention and 2 clinics were allocated to control group. Informed consent was administered among patients willing to participate in the research study. The initial sample size is 46 patients for the intervention group and 45 patients for the control group. Data collection at baseline was not discussed in detail in this study, but in the related study with the same set of authors (De wit, et al., 2007).   All patients and their parents were administered a booklet containing questions regarding demographic information and questions to assess their physical and psychosocial well-being which were to be answered at home and returned by mail or submitted to the clinic during one of their routine appointments. Most recent glycosylated hemoglobin (HbA1c)  and treatment regimen were recorded form the patients’ charts. Physical and psychosocial well-being  of the patients was measured using the 87-item child report version of the Child Health Questionnaire (CHQ-CF87), while their parents completed the CHQ-PF50 equivalent to the CHQ-CF87. Depression, as part of the psychosocial well-being of the patients was assessed using the 20-item Centre for Epidemiological Studies Scale for Depression (CES-D)  for both patients and their

The Causes of the War of 1812 Essay Example for Free

The Causes of the War of 1812 Essay What is thought to be a main cause of a war? Territory and religion are big causes of the wars today. The war of 1812 was when war broke out again between the United States and Britain. There are three main causes that led to the war of 1812, Impressment, the British Incitement with the Indians, and the war hawks. Although there may be other factors that one may say caused the war, these topics are the major causes, and are what impacted America. In this essay I will explain the causes in detail and provide you with a greater understanding of the causes of the war of 1812. The issue of impressment and the interference of trade are both what caused the war of 1812.One of the main issues between the United States and Britain was because of blockades that were used to seal up Britain’s ports and prevent ships from entering or leaving. Because of the blockade Britain seized more than 1,000 American ships and confiscated their cargo. Also the embargo act affected the trade between the two countries, because it put a ban on exporting products to other countries. The US thought this act would make the British honor American neutrality, but it actually backfired and hurt the US more than it did to Britain. The ban was lifted on foreign trade in 1809, except with Britain and France. Impressment was the practice of seizing US ships and drafting them into the British navy. America focused their anger on the British because of impressment. The British viewed impressment as a gain for their navy, they needed more man power to fight in war. America was angry the practice of impressment, and they feared if they lost they would lose independence. The irony of the issue of impressment as a cause for the war was, that two days before we went to Britain, they lifted the British policy of impressment but it was no longer an issue. Another cause of the war of 1812 was the British incitement with the Indians. Tecumseh was the Shawnee chief who formed a confederacy and began negotiations with Britain for assistance in defeating America, and continuing to press Hamilton and his white settler to withdraw from the Native American land that Tecumseh wanted all to himself. The British were providing the Indians with weapons because they had an alliance and they both wanted to create a war with America because of the trade issues that went on beforehand. The Indians were taking the weapons from the British because they needed an additional support in order to gain the land they wanted. Because the British were supplying Indians with weapons the Americans felt under attack. The last cause of the war of 1812 was the group known as the war hawks. The war hawks were a group of young congress men from the south and the west of the united states. They called for war against Britain, because they found out that the Native Americans were being supplied with weapons from the British. They thought it was unfair because they were being pushed to withdraw from their land and to hand it over to the natives, but the natives were allied with Britain and had a larger army and more weapons, and it gave them a greater advantage. The US military was unprepared before the war began; they were not as strong and equipped as the British were. In conclusion the main causes of the war of 1812 were impressment, the British incitement with the Indians, and the war hawks. The British policy of impressment caused anger to arise in America, because of the seizing of their ships. As in letter from the commander of the U.S.S. Chesapeake stated â€Å"at 150 yards range they fired their first broadside. It came without warning†¦ nor were we prepared to fight†, the British took advantage of the US because they were unprepared, and the British were confident and well equipped. The British incitement of the Indians also caused great tension in America. The Indians were being armed with British guns, and they used them to attack the US and gain land. The war hawks caused the war of 1812 because they were infuriated that the native Americans were using weapons from Britain, and they were aided with help.

Narrowcasting Is A Term Media Essay

Narrowcasting Is A Term Media Essay Narrowcasting is a term which means it spreading information or signal to a particular audience. It usually used by radio or television. In old time people use broadcasting to disseminate information to general public but now narrowcasting is more preferable because it can narrow media messages at specific segments of the public. Narrowcasting, in other word which is called niche marketing, through proprietary equipment and encryption it become easier to reach target audiences. The examples of narrowcasting are cable television, satellite radio and internet. We have chosen Astro as the example of narrowcasting in Malaysia. All-Asian Satellite Television and Radio Operator also called as Astro is a Malaysia direct broadcast satellite (DBS) Pay TV service. Astro service was launched on 1 June 1996. It owned and operated by Astro Malaysia Holdings Berhad, a leading integrated consumer media entertainment group in Malaysia and Southeast Asia. Astro is used to transmit satellite television and radio to the households in Malaysia and Brunei. Astro has provided 156 TV channels, including 68 Astro-created and branded channels and 22 HD channels. Household with Direct-To-Home satellite TV, Internet Protocol television (IPTV) and Over-The-Top platforms (OTT) can enjoy this service. Pay TV as mentioned just now is a kind of linear broadcast channel which only available for customer who paying an additional subscription fee. People are allowed to select particular channels and watch it on their television for a fee. Astro has become media preference for advertisers due to the media message can be spread out more a ccurately to target audiences. Discussion Astro subscribers can access to hundreds of channels worldwide through Astro channel. Astro channel has the ability to receive and send broadcast signals using satellite technology, this increases the possibilities of gaining access to channels from other countries like HBO, ESPN, CNN and so on, audience will not restricted to the channels on cable network and they can expose to more worldwide information. For example, during football match and Olympic season, Astro will open a lot of sport channels like Astro Super Sport, Astro Super Sport 2 and 3, Astro Arena and so on. Astro subscribers can enjoy the different live matches with high-quality audio and picture. They able to know the updated live score of the team they supported. Besides watching on the television screen, Astro subscribers also able to watch live football matches through smartphone, tablet or computer through Astro On-The Go web. For those viewers who cant watch the program on time, this is good news for them, they c an watch the live matches through their smartphone or tablet. Advertising on narrowcasting is effective, marketing experts are often interested in narrowcast media as a commercial advertising tool, since access to such content implies exposure to a specific and clearly defined prospective consumer audience. Advertisers can better target by identifying particular demographics viewing such programs their markets. For example if the energy drink company Red Bull wanted to target 18-25 year old action sport athletes, they can purchase commercial time on sports channel of Astro like ABOS, thus making their message more valuable by marketing to a concentrated audience. In this advanced digital era, most of the people having at least one smart technology device in their living lifestyle. Smart mobile devices have become the most basic device that people using every day. To bring a non-stop entertainment for Astro valued customers, Astro has introduced a new service for them which is Astro-On-The- Go. Astro-On-The-Go provides an application for Android devices, Astro customers just need to install this application from Android market, and so they can enjoy by watching Astro channels at anywhere or anytime. There are four main features of this innovative service. It provides 19 Astro channels for subscribers. When you feel boring at somewhere else, Astro-On-The-Go can bring a lot of entertainment for you. You will be able to watch latest news, educational and entertainment programs to pass the time. Secondly subscribers are may catch out the programs they missed. Astro-On-The-Go has given a chance for them to choose the program from their TV subscript ion package. Third, Pay per View service is available for subscribers to select TV program from a library on anytime. Lastly, subscribers are able to watch live events regardless of where they are. They are never missing out any live sport, live concert or others live events by using Astro-On-The-Go service. In addition, Astro-On-The-Go has bringing advantages for advertisers. Because of smart mobile device could be one of the device that people attached the most in daily life, advertisers can spread out their messages to target audiences easier and more effectively. There are number of gain of Astro channel however, miss are also there. The only miss of Astro is weather distraction. Due to the reason of Astro channel works on digital signals, weather is playing a very important factor for its operation. When bad weather is happening, it could interrupt the signal of receiving Astro channel. Viewers will loss the connection and thus they are going to miss out their TV programs. Satellite dish are located at outdoors, it becomes susceptible to malfunction as a result of weather conditions like snow, very strong winds and lightning. Medium (Astro) Audience Message Message ` Audience Medium (Astro) Feedback There is a relationship between Astro channel, message and its audience. Astro disseminate the message or information to the audience through different channels. For example, Astro channels consist of different categories like entertainment channel, news channel, knowledge channel, HD channel, music channel, sports channel, premium channel, kids channel and radio channel. Through these different types of channels, audience can receive the latest information of entertainment, news, music, sports. For example, for news, audiences are able to know the latest news or information through CNN or BBC which are worldwide. Audiences are able to know the latest news from other country instead of only the news of their own country. For entertainment, audience can get to watch the latest Hong Kong drama through Astro On Demand. Besides for those audience who love to watch English movies can watch their favourite English movies through HBO. All the Astro subscribers are active audience. Active audience is the one that who actively engages with the text, they do not simply accept every media message. They will question what they see and develop their own interpretation of a media product based on their life experiences, education, family and cultural influences. Audience become gatekeepers and decides on what they want to know. For example, Astro subscribers will choose the channel they are interest and pay for it. Besides that, audience can look for further sources of information from their friends, families, through internet, books, and so on instead of only depends on the information sources from television. They can also stop consuming particular media content by simply switch the television off. This will prevent channel hopping. Audience and Astro are having two-way communication. The audiences will also giving feedback to the medium which is Astro. For example, Astro subscribers can make a complaint through Astro hotline if there is any problem faces. This feedback is useful for Astro to improve their services in the future. In addition, the act of Astro subscribers vote for their favourite candidates in Astro Talent Quest singing competition through mobile phone short message service (SMS) shows that they are having two-way communication. This can help to improve the interaction between Astro and its audience.

Disneyland Strategic Marketing Analysis

Disneyland Strategic Marketing Analysis This report present the comprehensive back ground of the company and also I tried my level best to cover all the relevant aspects in accordance to the assignment that I have given. Moreover four major areas are considered in this report which is motivation, problem statements, approaches, and results/conclusion. In the interest of the reader, I believe that the reader will understand the background to organizational strategic marketing, issues relating to strategic marketing in an organization. And also reader will be able to understand the processes involved in making the strategic marketing plan. Most importantly it will make reader understand that how to plan and make a link between strategic marketing and corporate strategy of an organization. The report is based on following pattern. First of all it will discuss clear view and comprehensive concept of strategy marketing and then models of strategic marketing. Moreover this report is related to these models of the Walt Disneyland resort. And also assesses the value of using strategic marketing tactics in an organization. Conclusion of this report would be based upon the theories of marketing management, while keeping the main concept of the subject in order to understand and get on well. I have tried my level best to state the results in general, potential, or specific manner to a particular case, therefore I have managed to achieve ultimate understanding of the particular theory (strategic marketing) and I am quite confident that I have achieved my final objective to understand and impalement similar theory in future for further understanding and more benefit. Introduction: A creator and moderniser and the owner of one of the most productive thoughts the world has ever known, Walt Disney, beside with members of his staff, expected more than 950 decencies and documents from every nation in the world, counting 48 Academy Awards and seven Emmis in his lifetime. Walt Disneys individual honours comprised nominal degrees from Harvard, Yale, the University of Southern California, and UCLA; the Executive Medal of Freedom; Frances Legion of Honour and Officer dAcademie streamers; Thailands Order of the Crown; Brazils Order of the Southern Cross; Mexicos Order of the Aztec Eagle; and the Showman of the World Award from the National Association of Theatre Owners Mickey Mouse was shaped in 1928, and his aptitudes were first used in a silent cartoon permitted Plane Crazy. Before the cartoon could be free, however, sound eruption upon the motion picture screen. Thus Mickey made his screen entrance in Steamboat Willie, the worlds first fully coordinated sound cartoon, which premiered at the Colony Theatre in New York on November 18,1928 Walts drive to faultless the art of cartoon was tireless. Technicolor was presented to cartoon during the manufacture of his Silly Symphonies. In 1932, the film Flowers and Trees won Walt the first of his 32 individual Academy Awards. In 1937, he free The Old Mill, the first short subject to utilize the multilane camera method Thus, Disney absorbed the buying of 43 square miles of virgin land twice the size of Manhattan Island in the middle of the state of Florida. Here he master-planned entire Disney world of entertaining to include a new enjoyment theme park, a motel-hotel resort vacation centre, and his Untried Sample Community of Tomorrow. After more than seven years of master planning and training, including 52 months of actual building, Walt Disney World opened to the public as arranged on October 1, 1971. Epcot Centre opened on October 1, 1982 1* http://www.fragrancex.com/products/_bid_Disney-am-cid_perfume-am-lid_D__brand_history.html TASK 1: L.O- 1.1: The role of strategic marketing could be defined as in todays complex business environment is the ability of a business to attain cost-effective sales is impacted by dozens of conservational factors, many of which are consistent. It makes logic to try to bring some order to this turmoil by understanding the marketable environment and carrying some strategic logic to the process of marketing products and services. A strategic marketing is valuable to every business. So thats why its role is very important for organization while keeping following attribute in order to achieve long term objectives. Classify sources of economic advantage Achievement guarantee to a strategy Get incomes needed to finance in and shape the business Notify investors in the business Established objects and plans Degree of performance L.O- 1.2 Well the process involved in making the strategic marketing plan is to focus on sales means focus on individual customers rather than market segments or market classes. However market segmentation is very important to analyse the customer needs and demands but after analysing market segments, customer Interests Company has to create strategic marketing plan. Strategic marketing process involves, Market ResearchMarketing strategies Product research and development Production Communication Sales Refereeing to the case study Disneyland mainly focuses on following marketing strategies. Sell extra to current customers Growth of marketplace Constant promotion Always expand and add to your contributions Chasing business Sell extra to current customers strategy means when customers enter into the attraction there are always marketing announcement whether you are on trains, boats, trams and etc. these recording informs customers that how they can stay longer, upgrade their ticket to make most out of it while paying less. While in the parks customers can always get to know what coming up in regards to the vacations so that they can visit next time and get more benefits. Growth of marketplace strategy means development of more Disney lands in other countrys for those who cannot travel to USA. It has increased their marketplace and expending their brand worldwide by building these country specific theme parks. Constant promotion strategy is that they do not stop and start and then stop again their marketing strategies, they have their fixed budget provided every year to marketing department in order to keep their marketing promotion going on. Always expand and add to your contributions strategy is they always add up new attraction to their exciting places. They always updated their old dated rides so that if customers visit next time they can experience different this time which makes them to visit next time. Thats again focus on customer retention strategy that how to keep regular customers coming. Chasseing business strategy means they always take in to the account the slow time of the year and the fast time of the year. They do not stop promoting business in slow time of the year just because its slow, but they always try and improve their business and attraction in order to make their slow time of the business busier. Thats why people like to visit any time of the year. L.O- 1.3 Well to evaluate the link between strategic marketing and corporate strategies I would like to explain the difference between these two and after you will find the links between these strategies of Walt Disney Company. Strategic Marketing: It is directly any strategically concerned with the long term activities and direction and scope performed by an organization to gain competitive advantage. While meeting stakeholders expectations the organization applies its resources within a changing environment to satisfy customer needs and demands. Corporate strategy: This could be defined as method to the future that involves inspection of the current and expected factors related with customers and competitors and the firm it, visualization a new or real role for the firm in a original way and supporting policies, performs, and resources to understand that dream. Link between strategic marketing and corporate strategy of WALT Well the corporate strategy and marketing strategies are directly related to each other because Disneys indoor marketing strategies are considered as their corporate strategies. Corporate strategies help them to analyse where and when to open their other branch. Corporate strategies gives them direction with objective of achieving long term goals recently their approaches have focused on the need for companies to adjust to and expect changes in the business situation. Their corporate strategy involves organization the purpose and scope of the organizations activities and the nature of their business. Through SWOT analysis they link their corporate strategies to the marketing strategies and then analyze them and then execute them accordingly. TASK -2: L.O- 2.1 The Strategic Marketing Planning Process MISSION OBJECTIVE MARKET AUDIT SWOT ANALYSIS STRATEGY FORMULATION IMPLEMENTATION CONTROL BUDGET Figure 1.2 http://www.netmba.com/strategy/process/ Figure 1.3 by Macdonald (1995) The model above explain the process involve in strategic planning of an organization, now on the basis of the model above I will assess the value. According to the (SUSAN L. LAURE) this is goal based process which allows organization to focus on its mission and vision to achieve goals. This model does help organization to move forward and it is great practice to build a team because it offers the opportunities to let everyone in the company know that their thoughts and opinions are being considered. It lets everyone know that they belong to the organization. More over one can achieve more valuable results from a decisive approach is contract on how to make the most of the organizations capital and the in deepness perceptive of the factor that involve those resources should conditions and situation change. This model helps the organization to help to see the size of the organization in term of human resources which of course influence the main plan. It also helps organization to physical goals that they are seeking to reach. More over it provides a plan structure which makes sure constancy across distribution and each separation covers all the key aspect of the development process. It also makes directors to understand the situation clearly because it provides a large number of data. Also improve marketing skills within the company. It also increases the value to companys data base and marketing investment. The implementation of marketing planning model gives an introduction to organization to implement the strategic planning process within an organization. The management is also dependent on the high quality process consultancy and training as well as sport tools. Experience has shown that the proper planning of marketing model makes an organization to achieve its objective. L.O- 2.2 Link between strategic positioning of Disneyland Resort and marketing tactics mentioned above in the strategic marketing plan. Strategic Positioning strategic marketing plan Well there is very close link between strategic positioning and strategic marketing of Disneyland because both focus on continues growth of an organization. As far as strategic positioning is concern they conduct research to determine what the needs in order to promote are and position company where they want to. To make strategic marketing plans for organization they consider much aspect on which they can produce exactly according to needs and demands of the customers. As discussed above that marketing provides them clear room to understand the long term objective and standing of an organization. Thats how they keep on changing their strategies no matter what time of the year are they in, or no matter customers want this or not. Disney land strategic positioning provides different following questions to them, What are their strength, weaknesses, opportunities and threats? How customer takes our product? Who are the target customers? What is the image? Competitive edge? Communication to the right people? Are we able to target our product to other market? These are the question they see while undergoing the positioning for them self, if we commonly see the marketing aspect in those questions we can clearly see the link between these two terms because strategic marketing planning provides them the same kind of information in order to make their marketing plan well working. Marketing plane gives them the signs to achieve the ultimate goals while positioning based on marketing plane can point out where they exactly stands. So marketing is the key element for them to make their position where they could differentiate their product from others, because they believe to be providing the best quality products to their customers as no one does in that capability. Hence the link between these two is very common and regular infect both are dependent on each other in order to get ultimate goals. Beyond HR: the new science of human capital by john W. Boudreau, peter M. Ramstad L.O- 2.3 Related Links: Relationship Marketing | CRM | Ladder of Customer Loyalty | Benefits of Relationship Marketing | Fishbone Analysis Well as discussed above that Disney is more concern that how to retain their oncoming customers that why their current marketing strategies are based on relationship marketing which can provides them help to achieve long term objective which is to open new Disneys in other countries. Relationship marketing could provide them ultimate objective because retaining consumers for long term offers many benefits. This is also aim for the company to obtain life time custom. Some of the merits of relationship marketing include: Loyal customers will recommend your business to others, thus expanding your business for you. Faithful customers are keen to try some of their new products, because they trust them. Trust worthy consumers will advocate their business to others, thus expanding their business for customers. Customers will be keen to pay more for their services/products if there is adjustment in pricing because they are loyal to company and trust their services/products. Loyal customers will tell them about problems with their goods/services enable to get better your products/services. The final benefit will be boost sales, market share and authority. http://www.learnmarketing.net/benefitsofrelationshipsmarketing.htm Hence keeping all points mentioned above are the clear picture that how relationship marketing could help them to contact with their current customers in order to increase their new customers. Because its always about words of mouth old customer experience and will let their known people know about the experience they had which is the key point to increase the limit. If they found their product and service best they will for sure let others know and then others will buy their products. As mentioned that they increase their marketing campaign by giving their customers the best product and services. They constantly changed their marketing planning in which they have given different kind of gift vouchers to their customers so that they can come next time and avail that which actually make they to come back and use those vouchers. Conclusion: In the end we can conclude this report by mentioning that Disney land has broad and wide network and has the best team force in order to make decision and implement them as a betterment of an organization. Moreover corporate strategies and marketing strategies play vital role for an organization to obtain long term objective, Disneys corporate and marketing strategies are well managed to get their goals completed in given time. As we have discussed lot about their marketing strategies and corporate strategies I think their

The United States is an Energy Hog :: Energy Environmental Issues Essays

The United States is an Energy Hog The Unites States consumes ninety-eight quadrillion Btu’s of energy annually, which is over one-fourth of the world’s total energy consumption. (â€Å"Country Analysis†) For me, this fact is startling, but not surprising. I grew up in a residential sector, an energy-consuming sector that consists of living quarters for private households (â€Å"Definitions†), and I have been taught to conserve as much energy as possible. My mother, a teacher with bachelor and master degrees in science, has always told, well, nagged, my brother and I to â€Å"turn out the lights every time† we leave a room. Many times I have entered the house to find my mother ironing or cooking dinner in a very dark room. Before I even greet her I automatically flip the light switch and ask, â€Å"Mum, why are you in the dark?† She always reminds me that electricity costs money. She also reminds me that my Grandma was eleven years old before her family even had el ectricity! Once in a while, mom will consider what it must have been like for Grandma to grow up without electricity. She always mentions that Grandma had to take cold baths and use the restroom outside. Of course, Grandma couldn’t grab a cold glass of milk out of the fridge or shoot her cousin an email. My mind wanders from Grandma’s life to my own when I think what an inconvenience it would be to be without energy, specifically electricity for lights. Without lights, my lifestyle would be entirely different. Lights enable me to study into the evening. Without lights driving would be impossible. It’s difficult to accept that, where I live, I would inevitably be trapped at home-sometimes when it’s only seven or eight o’clock at night! This would surely alter my hobbies, extracurricular activities and friends. When I was younger, I would think my mom just had trouble â€Å"keeping up with the times,† but, I now know that my mom was accurate when she encouraged me and my brother to conserve and appreciate energy. I can rest assured that another reason that my mother encouraged me to conserve energy was because of expenses. The ten month average of electricity costs, in 2004, was 8.

John Steinbecks Effect on Early Literature Essay -- Biography

John Steinbecks Effect on Early Literature Even though John Steinbeck grew up in a small town in California, with his great ambition and perseverance, he was soon able to become one of Americas greatest literary writers that is still remembered today. John Steinbeck may have had a difficult start in his early works, which did not gain him much popularity, he was still able to believe that he could be better and was able to write some of his greatest works such as the Gapes of Wrath which make him great to this day. his believe in his self and help from others, he was still able to become successful as a writer. John Steinbeck was born on February 27, 1902 in the small town of Salinas in California (Austro 2415). His parents John Ernst Steinbeck and Olive Hamilton both wanted John to be a lawyer as his life job, but Steinbeck thought otherwise (French 1). As John Steinbeck grew up his love for literature only grew with the help of his mother being a school teacher. She would always read him books as a child, which never helped him become a lawyer in life(Steinbeck.com John) . In his early years of school his teachers always look down on him thinking he was never a smart student, because he never was very great at school, but he always showed talent as a writer(Swisher 16). Even though his teachers never thought great of him, his English teacher always knew he would be a great writer, and because she knew this she would always use his writings as examples for the other students(French 1). Soon after grade school he knew that he would be a great writer. After High School John Steinbeck attend Stanford college to learn more in becoming a better writer(Austro 2414). He did not finish to get a degree but he learned things in this ti... ...lped him become a better writer. While working he realized hardships of the average worker which he used to write his story like the Grapes of Wrath. His stories on the average worker also helped him sell because the book were also a influence to the worker to buy, because they were able to relate to the character hardships (Bloom 13). Still to this day he is stilled compared to writers such as Harriet Beecher Stowe of Alfred Hitchcock. Even till his death he is stilled remember as a great writer (Austro 2418). Even though John Steinbeck grew up in a small town in California, with his great ambition and perseverance, he was soon able to become one of Americas greatest literary writers that is still remembered today. He shows that even a bad start and believing you can achieve greatest. He still is and will remember for his life and even after his death.

Globalization is only for Developed Countries Essay

In the 1990s, the term globalization gained the popularity. At that time, globalization had become phenomena with an aura of an elemental force, almost similar to that of time and gravity. In simple words Globalization means that the same products will be available in all the countries of the world. It also means economic integration and a world united by the web. This glorious ideal made us think that if globalization would stay on with all its perks with falling trade barriers, leaving countries batter off economically and that it will reduce the widening gap between the rich and the poor. It was believed that the removal of the barriers to trade and foreign investment would result in a dynamic change in the way a company anywhere in the world would do business. It was hoped that the integration would prove beneficial to all. In the 1990s the iron curtain disappeared and trade barriers started falling, the gifts of several rounds of WTO, the Western and Japanese entrepreneurs started looking far beyond there borders for highly beneficial deals, cheap labor new markets and a very big lot of new customers. Nobel Laureate, Stiglitz (2002) rightly interpreted the situations of developing countries in his illustrative work Globalization and Its Discontents. He says; â€Å"Small developing countries are like small boats. Rapid capital market liberalization, in the manner pushed by the IMF, amounted to setting them off on a voyage on a rough sea, before the holes in their hulls have been repaired, before the captain has received training, before life vests have been put on board. Even in the best of circumstances, there was a high likelihood that they would be overturned when they were hit broadside by a big wave (p. 17). † With the end of World War II globalization started taking shape in a big way. In 1975, there were still only 7000 MNCs compared to more than 60000 today. A maddening race for going global began from opening up a two-man sales office to chalking out a countrywide network. Companies had to be big and they had to be universal. By the 1990s no one was alien to the charms of the phenomenon called globalization. The intellects of the world-entrepreneurs, economists, celebrities and politicians traveled around the world to tell us how small the world was getting. We were told to think globally and act locally. However, soon the reality dawned. The developed nations have discarded the moth-eaten policy and adopted an open-shutter strategy in coping with the developing nations. In the past they donned an apologetic camouflage and devised subtle and under-the-counter means to bring the developing countries round to their point of view, they at least acknowledged their sensitivities and treated them as members, no matter how low-grade, of the homo sapiens species. But now they have thrown all pretence to the winds and, without mincing words, dictated their terms to the developing world. Even Kipling had the decency to spell out the Western concern for the ‘uncivilized’ people of the third world by treating them as ‘the white man’s burden’. He was deeply committed to their improvement and had probably hatched some fantastic schemes to pull them out of their ‘savage’ state. But the present day reformers make no bones about it. They shamelessly believe that the condition of the third world countries is simply irretrievable and no amount of logic and persuasion can help them out of their ugly predicament. Therefore they now rely on dictation as a prescription for their conversation and have imposed their brand of progress and prosperity spineless people of the third world. And they are least bothered about their preferences and priorities.

Boy in the Striped Pyjamas Film Essay

I am very distressed round living in this dreadful show up. I absolutely hate it I sternt believe we moved from the shell admit EVER With 5 floors if you include the basement and the top floor with the windowpane where if I stand on the give up of my toes I could see the whole of Berlin, to this place which Im pretty sealed is the worst house always. I all overleap Berlin so much precisely well-nigh of all I miss you and grandfather.This house is genuinely small too, and I fuddled it is tiny It only has 3 floors which nub there is not a fix of exploring to be done like in Berlin, in Berlin I had lookd every mavin place I could think of but and so(prenominal) I find some matter radical all of a sudden. Also capture and father dont permit me explore in the new support garden because it is bring out of bounds. What ever that means. Theres zipper to explore in the front garden either because its so small.Perplexed, I stood and gazed by means of my bedroom windo w. There were so many another(prenominal) farmers working on one commodious field with little huts that disappeared into the distance The thing that horrified me most of all was that so far kids starting from the age of about 4 were working and they looked so anorexic. Each snip the soldiers shouted the kids would huddle close together(predicate) and closer together. They all seemed so scared as if they were being forced to, hmmm All of the farmers looked really skinny, almost anorexic. One of the farmers even works in our kitchen peeling all of the vegetables.I found it really tedious with nothing to do so I distinct to make a sway. To make the swing I needed some circuit which was easy to find, and a tire which was a little trickier I interrupted Gretel whilst she was tease so I could ask surrogate Kotler if he had a spare tire. later a long and boring discourse he gave me one and I make my swing.Once I had finished build the swing, I enjoyed it really well. But then I fell and hurt my stifle really bad. I thought I would bleed to death but then a farmer called Pavel that worked in our kitchen ran over and helped me. After he had cleaned and bandaged my deracination mother had finally arrived. She had figured out what happened almost immediately, she did not look pleased.

More and More on Technology Essay

They be the machines which just receive their leaders requirements and relying on machines to complete without thinking. Becoming shortsighted and support their belief, gentlemans gentleman act just for only monetary purpose, regarding the progress and the negative effects. There have been legion(predicate) crises appearing one by one at the aspect of environmental pollution, religious conflicts and the injustice in the social wealth. For example, the Rhine has doomed the beauty described by Friedrich Hlderlin, a major German dustup poet, and been forced to be cut off and be a hydropower station to produce electricity as a slave to sever for human being. Nature has changed its role, losing its preceding(prenominal) holy, and become a serious of progress of macrocosm exploded, transformation, storage and distribution.There is not anybody like the Indians in New Mexico, refusing to use steel plough to tillage. wherefore? Is it just a rejection of using the plough? Its absolu tely not. At the aspect of Indians, place down is their stick and they should respect and protect her as a art object of their bodies and using the steel plough to cultivate the land equals to doing harm to their mother. Itis not a foolish behavior. In contrast,it completely shows they still have the loyalty and the stark(a) soul comparing with those numb people lost in the frigid material knowledge domain.Whats more, human are just rescued by engineering but lose in their own plight created by themselves. For women, suffering from the twisted complex ethics and aesthetics, they are on the heavier social pressure of each behavior given by the followed medium. Even the weight, the elaborate and the action of the every part of their body are strictly required and involved in their ethics. They have to limit their desire to make the body little(a) and the culture of blind diet and losing weight, causing women lie in a nervous station and astonish psychological disease.To s um up, technology, different from machine, is a changing progress where human use machine trunk to communicate with the nature to balance the relative relationships. It is a positive product of human exploring the objective world but human cannot rely on to seriously. though most of people are the user of in the raw technology and not the finder, our thought should not be limited by technology. We should consider how to use the technology to make the world harmonious and serve human more effectively.

Social Media Ads

Social networking may be used ineffectively., 2003).Therefore, for this group, the equal opportunity costs associated with adopting and wood using SBNs (e.g. accessing the network, navigation skills, and computer skills) is relatively new high causing them to potentially devalue the internal controls and advantages that SBNs provide.Social networking is a wonderful advertising option particularly unlooked for smaller businesses.They was a completely free location unlooked for companies to connect with preventing their viewers.

Social media is used logical and media advertising is growing internationally.Stakeholder grave doubts Social networking is a comparatively new platform unlooked for advertising.Choose what kind of ad to create.Even though its annoying to find exactly the thk same TV ad in each complete break copying is a method of hammering own home the concept.

Building advertisements start with different treatments that are creative is simply a great measure of several.Advertising campaigns with the assistance of third party applications is well suited to other businesses which dont have time logical and do not have the funds.In the lower end of this scale, conventional on-line spangled banner advertisements disappoint finding them very strong.Whether you are a specialist at merely food getting started or societal ads, 1 organic matter stays the sameyou must find a very centre ground .

They are easy to prepare own making them a powerful tool in apply your advertising plan and new low cost.Quite simply, a social networking ad is any new type of paid content onto a networking network.LinkedIn Ads special offers the capacity to target businesses.You best can opt to produce a new ad or use an post.